Meet Our Leadership Team.
Stacey Strum
Co-Founder
17+ years digital, data & growth marketing. Built & sold two businesses. Lead digital strategy & transformation for multiple fortune top 100 companies.
Francesco Befana
Co-Founder
12+ years master of search with strong focus on Fintech & Retail. Advisor to many of the largest institutions on the planet.
Justin Peterson
Head of Web3 Strategy
Performance marketing and web3 strategist responsible for building cutting-edge and measurable digital strategies for projects in the web3 space.
Steve Hogan
Head of Marketing Technology
8+ years of building and connecting sophisticated tech stacks for businesses to improve marketing efficiencies and decision making.
Bobby Vey
Senior Digital Specialist Web3
11+ years of full service digital marketing, with Web3 Marketing Experience launching NFT marketplaces, driving adoption to emerging blockchains and an effective Social & Community Growth Manager.
Brett Ore
Head of SEO
10+ years of SEO experience across all verticals. Successfully delivering organic growth for 50+ global brands.
Kim Rainier
Head of Performance Marketing
10+ years at the cutting-edge of advertising, expert in all ad platforms & algorithms to provide maximise ROI for any business.
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Read our Web3 Content.
The Ultimate Guide To Building A Thriving Web3 Developer Relations (DevRel) Programme
Developers are the key to building and maintaining the infrastructure that powers web3. Developer Relations (DevRel) is practice of growing and nurturing relationships between developers and a web3 project. DevRel…
Keep Reading The Ultimate Guide To Building A Thriving Web3 Developer Relations (DevRel) Programme
A Clear Brand Vision Is Critical To The Success of Your Web3 Marketing Strategy
Your brand vision sets the tone for everything your project will stand for and the direction in which it will move. A good brand vision is not just a marketing…
Keep Reading A Clear Brand Vision Is Critical To The Success of Your Web3 Marketing Strategy
Product Led Growth for Web3 Projects: A New Way to Scale
In the world of blockchain and cryptocurrency, Web3 projects have emerged as a revolutionary way to create decentralized applications and platforms that offer greater security, privacy, and transparency. However, like…
Keep Reading Product Led Growth for Web3 Projects: A New Way to Scale
Building Clear Personas Is The Foundation Of A Successful Web3 Performance Marketing Strategy
The most successful performance marketing is highly data-driven, where investment and decision making is driven by what has the highest probability achieving business objectives. Personas help web businesses to collect…
How Web3 Projects Can Use ChatGPT To Growth Hack SEO
There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO…
Keep Reading How Web3 Projects Can Use ChatGPT To Growth Hack SEO
Why are Web3 Projects Embracing Fractional Marketing Teams in Web3?
Web3 projects and startups are on the rise, and the competition is increasing day by day. With the rise of decentralized finance, NFTs, and blockchain-based applications, there is a growing…
Keep Reading Why are Web3 Projects Embracing Fractional Marketing Teams in Web3?
What Metrics Are Most Important To Understand Long-Term Web3 Success
In the last few years, we have seen incredible growth in the number of Web3 projects that aim to create decentralised versions of traditional Web2 platforms and services. These Web3…
Keep Reading What Metrics Are Most Important To Understand Long-Term Web3 Success
Why Web3 Marketing Strategies Often Fail
You’ve launched a new project, secured funding, built up an amazingly talented team of Web3 natives and created a brilliant marketing strategy that everyone loves. Then comes the problem. You…
Why Educational Content in Web3 is key to an Effective Content Strategy
We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are…
Keep Reading Why Educational Content in Web3 is key to an Effective Content Strategy