---
title: What is NFT marketing?
description: "NFT marketing refers to the process of promoting and selling non-fungible tokens (NFTs) using various marketing channels and strategies. NFT marketing is unique because it involves selling digital artwork that is often limited in supply and has a unique value…"
url: "https://coldchain.agency/faqs/what-is-nft-marketing/"
updated: "2023-02-24"
category: "NFT-Marketing"
---

# What is NFT marketing?

NFT marketing refers to the process of promoting and selling non-fungible tokens (NFTs) using various marketing channels and strategies. NFT marketing is unique because it involves selling digital artwork that is often limited in supply and has a unique value proposition. NFT marketing strategies can include social media marketing, [email marketing](https://coldchain.agency/web3-email-marketing-agency/), public relations, influencer marketing, community building, and scarcity marketing, among others. Successful NFT marketing requires a deep understanding of the target audience and the ability to create a compelling story around the artwork.