Driving 40% More Gateway API Downloads, 50% More Impressions & a Lift in Aventus’ Mentions.
Aventus is an enterprise grade blockchain with the goal of onboarding Enterprises to Web3. Aventus onboards enterprises to Web3, scoping out potential use cases and customising managed B2B SaaS-style products to enable enterprises to generate new revenue streams and improve operational efficiencies while focusing on what they do best.
Following their recent successful bid to become the 26th Parachain on Polkadot, Aventus wanted to increase their share of voice in the increasingly crowded Web3 space. The main challenges they faced were:
// COMPETITIVE MARKET //
Like all blockchains, Aventus has a range of audiences from developers to retail investors, but found it challenging to target these specific personas through messaging.
// TARGET AUDIENCES //
Knowing their distinct audiences, creating engaging content and messaging that speaks to their individual needs.
// NETWORK AWARENESS //
Driving awareness of the Aventus Network and the suite of services including the Gateway API, and Blockchain-As-A-Service.
// COMMUNITY GROWTH //
Growing their community on their social media channels on LinkedIn and Twitter, Telegram.
// GENERATING LEADS //
Generating leads through their website and social media channels in order to start conversations.
Aventus enlisted the support of ColdChain to consult and work with the team to better understand their audiences needs and challenges, and develop a tailored digital marketing plan.
// COMPETITIVE ANALYSIS //
ColdChain identified the main layer 1 competitors of Aventus and conducted detailed competitive analysis, of the good and bad.
// BUYER PERSONAS //
We developed detailed buyer personas for Aventus, as a starting point to create targeted content on the back of.
// CONTENT & MESSAGING //
Created new focussed massaging aimed at each of the identified target audiences of Aventus, geared to hit their interests, pain points and challenges they face.
// SOCIAL MEDIA PLAN //
Implemented a weekly social media plan to ensure regular, interesting content was executed on their social channels specific for their web3 and web2 audiences.
// SEO PLAN //
Conducted keyword research, developing, tracking and implementing new keywords for their website. Began a link building exercise to drive more organic traffic to the website.
// PAID MEDIA //
Ran paid marketing campaigns across Google, LinkedIn, Twitter to compliment the ongoing organic.
Following the consulting with the team at Aventus, building a digital marketing plan and implementing the plan, while conducting the campaigns, ColdChain were able to achieve the following results:
+ Gateway API Downloads
+ Increase in Opened Emails
+ Increase in Impressions for Aventus
In website traffic: SEO efforts resulted in a 30% increase in
+25% Higher CTR:
Influencer posts generated a 25% increase
+20% increase in opened emails:
Email marketing generated a 20% open
rate and 5% click-through rate.
+60% increase on impressions
Saw a considerable increase in the
number of impressions on social media.
+ 50% mentions:
Large increase in brand awareness with
web3 projects mentioning Aventus.