Thought Leadership post from ColdChain Founder, Aaron Barefoot for Athens SEO. Crypto SEO in 2026 is being discussed in broad terms but executed poorly. The industry talks about how search is changing, how AI is reshaping discovery, and how new layers like AEO and GEO are emerging, but very …
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Reducing Silos: Web3 Marketing or just good Fundamentals
In the ever-evolving intersection of tech, innovation, and consumers, Web3 has emerged as the latest frontier. Yet, as we embrace this new paradigm, there's a concerning trend of disregarding the fundamental principles that have shaped effective marketing strategies for decades. However, I …
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Embracing Web3 Programmatic Ad Networks: What can they actually do for your marketing campaign?
What Are Programmatic Ad Networks in Web3? Programmatic ad networks in Web3 are automated platforms that utilize blockchain technology to facilitate the buying and selling of digital advertising space. Unlike traditional ad networks, these platforms leverage smart contracts to ensure …
Bear Vs Bull Market: How To Tailor Web3 Marketing Strategies Accordingly
It’s no secret that Web3 projects are not only operating in a completely new and revolutionary space, but they’re also having to innovate unique marketing strategies to match - all of which may seem a bit alien to your traditional Web2 marketeers, and thinking about it, even to most Web3 …
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Web3 Marketing: 2021 vs 2024
With Bitcoin price pumped by ETF approval, new ecosystems popping up, airdrops being sent left and right and halving around the corner, we are finally jumping into the new bull run. This means not only new investment gains but also increased demand for marketing among the rising competition …