ColdChain Agency

Web3 Growth & Performance Marketing Agency

Growth Marketing for Web3 Projects, Driving Mass Adoption.

We leverage decades of business & marketing experience to build disruptive strategies that transform your marketing performance. From off and on-chain data strategy to demand generation for investors, businesses, developers and users, we will take your performance marketing to the next level.

Web3 Natives. Web2 Masters.

talk to us

Brands We’ve Advised.

Latest Projects.

Revamping Binance’s Campaigns & Customer Journeys – Read our Case Study.

Our goal was to leverage our expertise in customer relationship management (CRM) to help Binance achieve their business objectives.

Our Services.

End-to-end Marketing & Strategy for Web3 Projects.

Web3 strategic consultancy & Planning

We provide consultancy to help you reach your short, medium and long term business objectives. From GTM to scaling your project.

Developer Marketing & Relationships

We help you understand the acquisition funnel for developers to reach and engage future developers for your blockchain.

Event Marketing, promotion & Support

Let us help you promote your events to the right target audience so that your events will support your overall business objectives

Measurement, analytics & web3 attribution

We work with you to create a analytics framework to set measurable objectives for your marketing activity including connecting on-chain and off-chain data.

a/b Testing & conversion rate optimisation

We work with you to build landing page testing plans that will increase engagement and goal completions. Gain the edge with statistical confidence.

SEO, Content marketing & Organic Growth

Win on organic search and drive more traffic with your proven SEO and content marketing expertise. Drive high-ROI, relevant leads to your project, protocol, and marketing content.

How we work with you.

+ Discover.

We talk. We listen and understand to your business objectives and challenges. We share ideas and establish if and how we can work together. There is no hard-sell, ever.

/ Analyse.

We analyse the market landscape and target audiences. We scope out potential opportunities to realise your short, medium and long business objectives. We are driven by data.

x Strategise.

We work with you to create a measurable Web3 strategy to race towards your business objectives. We build out success metrics and KPIs to stress-test our marketing strategies.

> Grow.

We create roadmaps and milestones using RACI to ensure clarity of responsibilities. We measure and analyse constantly to refine and improve everything that we do. We grow fast.

Check Out Our Content.

Content Marketing Demand Generation Web3

Why Setting Up Accurate Tracking in GA4 Is Essential to Optimising Your Marketing Activity

Google Analytics 4 (GA4) is the latest version of Google's analytics platform. It is a more comprehensive and flexible platform than previous versions of Google Analytics, and it is designed to help websites track and measure their marketing activity more effectively. Do you know what impact that...
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SEO

SEO Marketing for Web3: How Web3 Projects can utilise SEO

How can Web3 projects can utilise SEO Marketing? Introduction to SEO marketing for Web3 projectsUnderstanding Web3 and its impact on the digital landscapeImportance of SEO for Web3 projectsKeyword research for Web3 projectsOn-page SEO optimisation for Web3 projectsOff-page SEO strategies for Web3 projectsTechnical SEO considerations for Web3 projectsContent...
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Uncategorized

What is Blockspace and how will it impact Blockchain & Crypto?

The digital landscape has undergone a profound transformation in recent years, revolutionizing the way we transact, communicate, and interact with each other. At the core of this digital revolution lies blockchain technology, a decentralized and transparent system that has introduced a new paradigm for conducting secure and...
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Marketing SEO Web3

Why Keyword Mapping Is A Fundamental Step In Web3 SEO Activity

You've built a good product and a flashy website, but are you coming up short on traffic? Search Engines provide a huge opportunity for web3 projects to reach new audiences that are interested in their products. We've seen that the volume of users searching for crypto, blockchain...
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Industry Spotlight

Web3 Industry Spotlight: What Are The Top Environment Focus Projects in Web3 Right Now?

Blockchain technology is gaining traction in the climate and environmental sectors. Its unique characteristics offer innovative solutions to the pressing challenges these industries face. One of the primary advantages of blockchain is its ability to enhance transparency and integrity. It enables real-time visibility into emissions reduction and...
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Advertising Demand Generation Featured Marketing Product Marketing Web3

Bridging the Gap: How Web3 Projects Connect With Web2 Audiences

As Web3 technology continues to evolve and gain traction, it's essential for projects in this space to reach and engage Web2 audiences effectively. By connecting with those who are not yet familiar with the benefits of a decentralised, and transparent technology, you can expand your project's reach,...
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Marketing

Web3 Email Marketing & CRM: A New Approach to Community

Web3 is revolutionising the way projects interact with customers, and one of the areas that are set to benefit most is email marketing & CRM. Email marketing has been around for decades, but it has often been viewed as an outdated way of engaging with customers. Web3...
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Demand Generation Marketing Web3

Secrets To Turning A Good Web3 Game Marketing Campaign Into A Great One

Web3 gaming is the future of the gaming industry, and its importance cannot be understated. Web3 gaming is cited as a key components to the mainstream on-ramping of users into the wider Web3 space. With the partnership between Immutable and Polygon, Web3 gaming is set to accelerate...
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Developer Activity Featured Marketing Web3

The Ultimate Guide To Building A Thriving Web3 Developer Relations (DevRel) Programme

Developers are the key to building and maintaining the infrastructure that powers web3. Developer Relations (DevRel) is practice of growing and nurturing relationships between developers and a web3 project. DevRel is focused on creating positive developer experiences, providing resources and support to, and fostering strong communities of...
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Marketing Web3

A Clear Brand Vision Is Critical To The Success of Your Web3 Marketing Strategy

Your brand vision sets the tone for everything your project will stand for and the direction in which it will move. A good brand vision is not just a marketing tool, but a guiding principle that can inspire your team and attract loyal customers. To create a...
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Featured Product Marketing Search

Product Led Growth for Web3 Projects: A New Way to Scale

In the world of blockchain and cryptocurrency, Web3 projects have emerged as a revolutionary way to create decentralized applications and platforms that offer greater security, privacy, and transparency. However, like any other technology, the success of Web3 projects depends on their ability to scale and attract a...
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Content Marketing Developer Activity Marketing

Building Clear Personas Is The Foundation Of A Successful Web3 Performance Marketing Strategy

The most successful performance marketing is highly data-driven, where investment and decision making is driven by what has the highest probability achieving business objectives. Personas help web businesses to collect and analyse data more effectively. By segmenting their audience into smaller groups with unique characteristics and preferences,...
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Content Marketing Marketing Search SEO

How Web3 Projects Can Use ChatGPT To Growth Hack SEO

There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO workload on the laborious task. Will ChatGPT kill SEO? No, but it can free up significant resources...
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Marketing

Why are Web3 Projects Embracing Fractional Marketing Teams in Web3?

Web3 projects and startups are on the rise, and the competition is increasing day by day. With the rise of decentralized finance, NFTs, and blockchain-based applications, there is a growing need for marketing expertise in these emerging fields. However, hiring a full-time marketing team can be a...
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Web3

What Metrics Are Most Important To Understand Long-Term Web3 Success

In the last few years, we have seen incredible growth in the number of Web3 projects that aim to create decentralised versions of traditional Web2 platforms and services. These Web3 projects are often businesses with products that need to be developed and scaled in order to be...
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Featured Marketing Web3

Why Web3 Marketing Strategies Often Fail

You've launched a new project, secured funding, built up an amazingly talented team of Web3 natives and created a brilliant marketing strategy that everyone loves. Then comes the problem. You aren't getting the desired traction and adoption and you can't figure out why. Now what? 4. Vague...
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Content Marketing Market Data Marketing SEO Web3

Why Educational Content in Web3 is key to an Effective Content Strategy

We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are the intentions behind their searches? 21% of all blockchain and web3 searches are related to learning-ColdChain Agency...
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Featured Market Data Web3

Which Leading Blockchains Are Winning Share of Voice In The Space?

The crypto market and web3 has been facing challenging conditions with crisis after crisis eroding confidence in the industry. As a result, general interest has declined by 52% year-on-year based on the latest global search data. Despite this decline, leading blockchains continue to invest and build. We...
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SEO

How to Get Your Information Architecture Right For SEO

Website Information Architecture (IA) refers to the way a website's content is organised and presented to its users, it impacts Web3 SEO and how discoverable your website is. It plays a critical role in creating an intuitive and user-friendly website that enhances user experience. In Web3, decentralisation...
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Marketing Metaverse Web3

Why should the metaverse matter to your brand?

As digital marketers we have learned to remain agile, always ready to switch strategy based on technological advances and evolving markets - it's important to understand how this impacts consumer behaviour. As we dip our toes into the ocean of web3.0, we get a sense the metaverse...
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