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ColdChain Agency

Web3 Growth & Performance Marketing Agency

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Growth Marketing for Web3 Projects, Driving Mass Adoption.

We leverage decades of business & marketing experience to build disruptive strategies that transform your marketing performance. From off and on-chain data strategy to demand generation for investors, businesses, developers and users, we will take your performance marketing to the next level.

Web3 Natives. Web2 Mastery.

talk to us

Brands We’ve Advised.

Latest Projects.

Driving growth to Aventus Network & VEER NFT Marketplace.

We created a targeted demand generation strategy that drove significantly increase in growth and adoption of Aventus Network & VEER NFT marketplace.

Our Services.

End-to-end Marketing & Strategy for Web3 Projects.

Web3 strategic consultancy & Planning

We provide consultancy to help you reach your short, medium and long term business objectives. From GTM to scaling your project.

Developer Marketing & Relationships

We help you understand the acquisition funnel for developers to reach and engage future developers for your blockchain.

Event Marketing, promotion & Support

Let us help you promote your events to the right target audience so that your events will support your overall business objectives

Measurement, analytics & web3 attribution

We work with you to create a analytics framework to set measurable objectives for your marketing activity including connecting on-chain and off-chain data.

a/b Testing & conversion rate optimisation

We work with you to build landing page testing plans that will increase engagement and goal completions. Gain the edge with statistical confidence.

SEO, Content marketing & Organic Growth

Win on organic search and drive more traffic with your proven SEO and content marketing expertise. Drive high-ROI, relevant leads to your project, protocol, and marketing content.

How we work with you.

  • Telegram
  • LinkedIn
  • Twitter

+ Discover.

We talk. We listen and understand to your business objectives and challenges. We share ideas and establish if and how we can work together. There is no hard-sell, ever.

/ Analyse.

We analyse the market landscape and target audiences. We scope out potential opportunities to realise your short, medium and long business objectives. We are driven by data.

x Strategise.

We work with you to create a measurable Web3 strategy to race towards your business objectives. We build out success metrics and KPIs to stress-test our marketing strategies.

> Grow.

We create roadmaps and milestones using RACI to ensure clarity of responsibilities. We measure and analyse constantly to refine and improve everything that we do. We grow fast.

Read Our Content.

Developer Activity Featured Marketing Web3

The Ultimate Guide To Building A Thriving Web3 Developer Relations (DevRel) Programme

Developers are the key to building and maintaining the infrastructure that powers web3. Developer Relations (DevRel) is practice of growing and nurturing relationships between developers and a web3 project. DevRel is focused on creating positive developer experiences, providing resources and support to, and fostering strong communities of...
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Marketing Web3

A Clear Brand Vision Is Critical To The Success of Your Web3 Marketing Strategy

Your brand vision sets the tone for everything your project will stand for and the direction in which it will move. A good brand vision is not just a marketing tool, but a guiding principle that can inspire your team and attract loyal customers. To create a...
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Featured Product Marketing Search

Product Led Growth for Web3 Projects: A New Way to Scale

In the world of blockchain and cryptocurrency, Web3 projects have emerged as a revolutionary way to create decentralized applications and platforms that offer greater security, privacy, and transparency. However, like any other technology, the success of Web3 projects depends on their ability to scale and attract a...
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Content Marketing Developer Activity Marketing

Building Clear Personas Is The Foundation Of A Successful Web3 Performance Marketing Strategy

The most successful performance marketing is highly data-driven, where investment and decision making is driven by what has the highest probability achieving business objectives. Personas help web businesses to collect and analyse data more effectively. By segmenting their audience into smaller groups with unique characteristics and preferences,...
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Content Marketing Marketing Search SEO

How Web3 Projects Can Use ChatGPT To Growth Hack SEO

There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO workload on the laborious task. Will ChatGPT kill SEO? No, but it can free up significant resources...
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Marketing

Why are Web3 Projects Embracing Fractional Marketing Teams in Web3?

Web3 projects and startups are on the rise, and the competition is increasing day by day. With the rise of decentralized finance, NFTs, and blockchain-based applications, there is a growing need for marketing expertise in these emerging fields. However, hiring a full-time marketing team can be a...
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Web3

What Metrics Are Most Important To Understand Long-Term Web3 Success

In the last few years, we have seen incredible growth in the number of Web3 projects that aim to create decentralised versions of traditional Web2 platforms and services. These Web3 projects are often businesses with products that need to be developed and scaled in order to be...
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Featured Marketing Web3

Why Web3 Marketing Strategies Often Fail

You've launched a new project, secured funding, built up an amazingly talented team of Web3 natives and created a brilliant marketing strategy that everyone loves. Then comes the problem. You aren't getting the desired traction and adoption and you can't figure out why. Now what? 4. Vague...
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featured
Content Marketing Market Data Marketing SEO Web3

Why Educational Content in Web3 is key to an Effective Content Strategy

We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are the intentions behind their searches? 21% of all blockchain and web3 searches are related to learning-ColdChain Agency...
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Featured Market Data Web3

Which Leading Blockchains Are Winning Share of Voice In The Space?

The crypto market and web3 has been facing challenging conditions with crisis after crisis eroding confidence in the industry. As a result, general interest has declined by 52% year-on-year based on the latest global search data. Despite this decline, leading blockchains continue to invest and build. We...
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SEO

How to Get Your Information Architecture Right For SEO

Website Information Architecture (IA) refers to the way a website's content is organised and presented to its users. It plays a critical role in creating an intuitive and user-friendly website that enhances user experience. In Web3, decentralisation and blockchain technology are transforming the way we interact with...
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Marketing Metaverse Web3

Why should the metaverse matter to your brand?

As digital marketers we have learned to remain agile, always ready to switch strategy based on technological advances and evolving markets - it's important to understand how this impacts consumer behaviour. As we dip our toes into the ocean of web3.0, we get a sense the metaverse...
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Marketing Web3

Web3 Marketing: Just a buzzword or tangible marketing approach?

There are a lot of buzzwords that get thrown around in the crypto and NFT space, in recent times “web3 marketing” has become one of the most prolific as a direct result of the term web3 gaining prominence. Admittedly use both of these terms myself and as such...
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Advertising Marketing Search SEO

How To Reach Your Blockchain Audiences Through Content & Advertising

The most successful projects in the blockchain space have a strong and loyal community. Those communities may have grown organically, however it is most likely that they had a nudge through marketing activity that raises awareness and drives engagement to the projects. Here are a few top...
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ads, seo, strategy
Marketing Search

A Marketing Game: Digital Strategies to Drive Adoption of GameFi

Pull up a gaming chair, sit back and immerse yourself into the world of gaming as we discuss the impact of blockchain within the industry. We take a glace into the future of gaming and consider how a focussed digital marketing plan can benefit companies utilising blockchain...
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Featured SEO

SEO for Blockchains & Cryptocurrencies

Part 1 Common Mistakes & Keyword Research for Blockchain Blockchain SEO can help users discover your blockchain's marketing site and help to inform and educate them about your project. SEO is an effective way to engage relevant traffic, organically reach potential customers and help with the accessibility,...
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Content Marketing Marketing Search Web3

Digital for Blockchain: Different tech, different market, different approach…

It’s common for new technology and innovations to bring much excitement, anticipation, but also fear and uncertainty. In my mind, this is certainly the case when I think about blockchain technology and the birth of cryptocurrency. There is still very little regulation within the crypto space, which...
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Market Data Marketing NFTs Web3

Will Web3.0 Replace The Internet?

While the Web 2.0 continues to grow and quickly accelerating as a result of Covid 19, we are now starting to seeing the the next major shift in internet applications - Web 3.0. Web 3.0 has the potential to be even more disruptive by bringing control back...
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NFTs

NFTs within Business: A place for non-fungible tokens?

NFTs have been the buzz word within blockchain, conversations within social media and even mainstream media over the last year of so. At times it has been hard to go more than a day without hearing a reference to NFTs, but cutting through all of the noise...
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Developer Activity Market Data Search Web3

Tracking Development over the Bear Market

What can we learn from GitHub repositories for the leading crypto projects during the bear market? May 13, 2022 at 12:10PM3613498192Feature Gate: Switch to `InsufficientFundsForRent` error with account indexsubscribedsolana-labs/solanahttps://github.com/solana-labs/solanaMay 13, 2022 at 12:26PM3599043105temporarily disable moonbeam endpointssubscribedpolkadot-js/appshttps://github.com/polkadot-js/appsMay 13, 2022 at 12:54PM3613718886Add sticky contribute button to home, showcases and...
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Featured.

The Ultimate Guide To Building A Thriving Web3 Developer Relations (DevRel) Programme

Continue Reading The Ultimate Guide To Building A Thriving Web3 Developer Relations (DevRel) Programme

Product Led Growth for Web3 Projects: A New Way to Scale

Continue Reading Product Led Growth for Web3 Projects: A New Way to Scale

Why Web3 Marketing Strategies Often Fail

Continue Reading Why Web3 Marketing Strategies Often Fail

Which Leading Blockchains Are Winning Share of Voice In The Space?

Continue Reading Which Leading Blockchains Are Winning Share of Voice In The Space?

Data.

Why Educational Content in Web3 is key to an Effective Content Strategy

Continue Reading Why Educational Content in Web3 is key to an Effective Content Strategy

Which Leading Blockchains Are Winning Share of Voice In The Space?

Continue Reading Which Leading Blockchains Are Winning Share of Voice In The Space?

Will Web3.0 Replace The Internet?

Continue Reading Will Web3.0 Replace The Internet?

Tracking Development over the Bear Market

Continue Reading Tracking Development over the Bear Market

Marketing

How Web3 Projects Can Use ChatGPT To Growth Hack SEO

Continue Reading How Web3 Projects Can Use ChatGPT To Growth Hack SEO

Why are Web3 Projects Embracing Fractional Marketing Teams in Web3?

Continue Reading Why are Web3 Projects Embracing Fractional Marketing Teams in Web3?

What Metrics Are Most Important To Understand Long-Term Web3 Success

Continue Reading What Metrics Are Most Important To Understand Long-Term Web3 Success

Why Web3 Marketing Strategies Often Fail

Continue Reading Why Web3 Marketing Strategies Often Fail

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