Growth Marketing for Web3 Projects, Driving Mass Adoption.

Developers are the key to building and maintaining the infrastructure that powers web3. Developer Relations (DevRel) is practice of growing and nurturing relationships between developers and a web3 project. DevRel is focused on creating positive developer experiences, providing resources and support to, and fostering strong communities of...

Your brand vision sets the tone for everything your project will stand for and the direction in which it will move. A good brand vision is not just a marketing tool, but a guiding principle that can inspire your team and attract loyal customers. To create a...

In the world of blockchain and cryptocurrency, Web3 projects have emerged as a revolutionary way to create decentralized applications and platforms that offer greater security, privacy, and transparency. However, like any other technology, the success of Web3 projects depends on their ability to scale and attract a...

The most successful performance marketing is highly data-driven, where investment and decision making is driven by what has the highest probability achieving business objectives. Personas help web businesses to collect and analyse data more effectively. By segmenting their audience into smaller groups with unique characteristics and preferences,...

There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO workload on the laborious task. Will ChatGPT kill SEO? No, but it can free up significant resources...

Web3 projects and startups are on the rise, and the competition is increasing day by day. With the rise of decentralized finance, NFTs, and blockchain-based applications, there is a growing need for marketing expertise in these emerging fields. However, hiring a full-time marketing team can be a...

In the last few years, we have seen incredible growth in the number of Web3 projects that aim to create decentralised versions of traditional Web2 platforms and services. These Web3 projects are often businesses with products that need to be developed and scaled in order to be...

You've launched a new project, secured funding, built up an amazingly talented team of Web3 natives and created a brilliant marketing strategy that everyone loves. Then comes the problem. You aren't getting the desired traction and adoption and you can't figure out why. Now what? 4. Vague...

We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are the intentions behind their searches? 21% of all blockchain and web3 searches are related to learning-ColdChain Agency...

The crypto market and web3 has been facing challenging conditions with crisis after crisis eroding confidence in the industry. As a result, general interest has declined by 52% year-on-year based on the latest global search data. Despite this decline, leading blockchains continue to invest and build. We...

Website Information Architecture (IA) refers to the way a website's content is organised and presented to its users. It plays a critical role in creating an intuitive and user-friendly website that enhances user experience. In Web3, decentralisation and blockchain technology are transforming the way we interact with...

As digital marketers we have learned to remain agile, always ready to switch strategy based on technological advances and evolving markets - it's important to understand how this impacts consumer behaviour. As we dip our toes into the ocean of web3.0, we get a sense the metaverse...

There are a lot of buzzwords that get thrown around in the crypto and NFT space, in recent times “web3 marketing” has become one of the most prolific as a direct result of the term web3 gaining prominence. Admittedly use both of these terms myself and as such...

The most successful projects in the blockchain space have a strong and loyal community. Those communities may have grown organically, however it is most likely that they had a nudge through marketing activity that raises awareness and drives engagement to the projects. Here are a few top...

Pull up a gaming chair, sit back and immerse yourself into the world of gaming as we discuss the impact of blockchain within the industry. We take a glace into the future of gaming and consider how a focussed digital marketing plan can benefit companies utilising blockchain...

Part 1 Common Mistakes & Keyword Research for Blockchain Blockchain SEO can help users discover your blockchain's marketing site and help to inform and educate them about your project. SEO is an effective way to engage relevant traffic, organically reach potential customers and help with the accessibility,...

It’s common for new technology and innovations to bring much excitement, anticipation, but also fear and uncertainty. In my mind, this is certainly the case when I think about blockchain technology and the birth of cryptocurrency. There is still very little regulation within the crypto space, which...

While the Web 2.0 continues to grow and quickly accelerating as a result of Covid 19, we are now starting to seeing the the next major shift in internet applications - Web 3.0. Web 3.0 has the potential to be even more disruptive by bringing control back...

NFTs have been the buzz word within blockchain, conversations within social media and even mainstream media over the last year of so. At times it has been hard to go more than a day without hearing a reference to NFTs, but cutting through all of the noise...

What can we learn from GitHub repositories for the leading crypto projects during the bear market? May 13, 2022 at 12:10PM3613498192Feature Gate: Switch to `InsufficientFundsForRent` error with account indexsubscribedsolana-labs/solanahttps://github.com/solana-labs/solanaMay 13, 2022 at 12:26PM3599043105temporarily disable moonbeam endpointssubscribedpolkadot-js/appshttps://github.com/polkadot-js/appsMay 13, 2022 at 12:54PM3613718886Add sticky contribute button to home, showcases and...