In the constantly evolving world of web3, blockchain, NFTs and crypto, digital marketing has played a crucial role in the adoption and success of many projects. However, with innovation comes responsibility and the need for regulations to protect consumers and ensure a fair marketplace, at least to …
Content Marketing
Web3 Payment Adoption: Content Marketing Strategies for DeFi Projects to Encourage more users
The world of finance is undergoing a significant transformation with the emergence of decentralised finance (DeFi) and Web3 payment solutions. DeFi projects, which utilise blockchain technology to create decentralised financial systems, are gaining popularity. Simultaneously, Web3 payments are …
Why Setting Up Accurate Tracking in GA4 Is Essential to Optimising Your Marketing Activity
Google Analytics 4 (GA4) is the latest version of Google's analytics platform. It is a more comprehensive and flexible platform than previous versions of Google Analytics, and it is designed to help websites track and measure their marketing activity more effectively. Do you know what impact that …
Building Clear Personas Is The Foundation Of A Successful Web3 Performance Marketing Strategy
The most successful performance marketing is highly data-driven, where investment and decision making is driven by what has the highest probability achieving business objectives. Personas help web businesses to collect and analyse data more effectively. By segmenting their audience into smaller …
How Web3 Projects Can Use ChatGPT To Growth Hack SEO
There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO workload on the laborious task. Will ChatGPT kill SEO? No, but it can free up significant resources to focus on …
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