ColdChain: Web3 Marketing Blog

Welcome to the ColdChain Web3 Marketing Blog – here you’ll find articles and insights surrounding web3, crypto, blockchain marketing and more.

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LLM SEO, AI SEO & Generative Engine Optimisation (GEO): The 2025 Playbook for Crypto and Blockchain Projects

June 7, 2025

Read Post LLM SEO, AI SEO & Generative Engine Optimisation (GEO): The 2025 Playbook for Crypto and Blockchain Projects

Web3, Crypto & NFT SEO Strategies: 10 SEO Tactics for 2025

March 26, 2025

Read Post Web3, Crypto & NFT SEO Strategies: 10 SEO Tactics for 2025

What Caused Ethereum’s SEO Traffic to Drop by Over 90%?

March 16, 2025

Read Post What Caused Ethereum’s SEO Traffic to Drop by Over 90%?

Website Migration Guide: Do’s, Don’ts & Examples.

January 31, 2025

Read Post Website Migration Guide: Do’s, Don’ts & Examples.

2025 GTM Guide for Crypto & Web3 Projects: Comprehensive Strategies for Growth

January 18, 2025

Read Post 2025 GTM Guide for Crypto & Web3 Projects: Comprehensive Strategies for Growth

AI Agents: Revolutionising Web3 and Crypto

January 18, 2025

Read Post AI Agents: Revolutionising Web3 and Crypto

Unlocking Growth in 2025: Marketing Strategies to Bring Users Your DEX

January 6, 2025

Read Post Unlocking Growth in 2025: Marketing Strategies to Bring Users Your DEX

The Growing Role of AI Crawlers and How it can Impact SEO & Your Online Visibility 

December 21, 2024

Read Post The Growing Role of AI Crawlers and How it can Impact SEO & Your Online Visibility 

Programmatic SEO for Crypto & Web3: Scaling & Optimising Websites for Success

August 28, 2024

Read Post Programmatic SEO for Crypto & Web3: Scaling & Optimising Websites for Success

Market Research & Analysis: The Foundation of Web3 Marketing

August 6, 2024

Read Post Market Research & Analysis: The Foundation of Web3 Marketing

The Rise of Web3 KOLs: A New Era of Digital Influence

July 19, 2024

Read Post The Rise of Web3 KOLs: A New Era of Digital Influence

Top Web3 PR Agencies in 2024 [Our Top Picks]

July 18, 2024

Read Post Top Web3 PR Agencies in 2024 [Our Top Picks]

Reducing Silos: Web3 Marketing or just good Fundamentals

July 15, 2024

Read Post Reducing Silos: Web3 Marketing or just good Fundamentals

Evaluating and Measuring the Success of Your Web3 Marketing Campaign

July 6, 2024

Read Post Evaluating and Measuring the Success of Your Web3 Marketing Campaign

What is Crypto PR? A Comprehensive Guide to Public Relations for Crypto Projects

June 28, 2024

Read Post What is Crypto PR? A Comprehensive Guide to Public Relations for Crypto Projects

Embracing Web3 Programmatic Ad Networks: What can they actually do for your marketing campaign?

June 27, 2024

Read Post Embracing Web3 Programmatic Ad Networks: What can they actually do for your marketing campaign?

TON’s Growth & Gamification: Marketing Implications for Web3 Projects

June 24, 2024

Read Post TON’s Growth & Gamification: Marketing Implications for Web3 Projects

Using Galxe to Build an Engaged Community for your Web3 Project

June 21, 2024

Read Post Using Galxe to Build an Engaged Community for your Web3 Project

Best Web3 Marketing Agencies in 2024: Including Case Studies & Costs

June 20, 2024

Read Post Best Web3 Marketing Agencies in 2024: Including Case Studies & Costs

Crypto SEO: The Ultimate Guide to Cryptocurrency SEO 2025.

June 16, 2024

Read Post Crypto SEO: The Ultimate Guide to Cryptocurrency SEO 2025.

DeFi Advertising in 2024 – Overcoming Challenges and Finding Opportunities

June 15, 2024

Read Post DeFi Advertising in 2024 – Overcoming Challenges and Finding Opportunities

UX & SEO: Informing Web3 User Experience with Data & Analysis.

June 12, 2024

Read Post UX & SEO: Informing Web3 User Experience with Data & Analysis.

Post Token Generation Event (TGE) Crypto PR Strategies for 2024

June 4, 2024

Read Post Post Token Generation Event (TGE) Crypto PR Strategies for 2024

An Introduction to Programmatic Advertising for Web3 Marketers

June 1, 2024

Read Post An Introduction to Programmatic Advertising for Web3 Marketers

The Ultimate 2024 Guide to Crypto Social Media Marketing

May 31, 2024

Read Post The Ultimate 2024 Guide to Crypto Social Media Marketing

Web3 Marketing Analytics: How Are They Different to Traditional Analytics?

May 31, 2024

Read Post Web3 Marketing Analytics: How Are They Different to Traditional Analytics?