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LLM SEO, AI SEO and Generative Engine Optimisation (GEO): The 2025 Playbook for Crypto and Blockchain Projects
Search is changing fast. Tools like ChatGPT, Perplexity, and Google’s AI features now answer questions directly, without sending users to websites. For crypto and blockchain projects, SEO is no longer just about Google rankings. It’s about showing up in AI results, summaries, and smart search engines.
To stay visible, teams need to understand and apply three key strategies:
- LLM SEO: Optimising content for large language models like GPT-4 and Gemini
- AI SEO: Using AI tools to scale and manage SEO workflows
- Generative Engine Optimisation (GEO): Creating content that shows up in AI-generated answers
What is LLM SEO?
LLM SEO is about helping AI models understand and cite your content. These models don’t just look for keywords. They look for meaning, structure, and credibility.
LLM SEO for Crypto Projects
- Write clear explainers like “What is a zero-knowledge proof?” or “How DAOs work”
- Add structure using glossaries, internal links, and schema markup
- Share original data such as staking yields or token metrics. These are valuable sources LLMs can reference.
Tip: Use schema types like TechArticle, FAQPage and Cryptocurrency to help machines interpret your content accurately.
What is AI SEO?
AI SEO uses tools to automate research, content creation, audits, and performance tracking. This is especially useful in crypto, where updates and launches happen frequently.
AI SEO in Web3
- Generate content quickly using LLMs for token pages, tutorials, or ecosystem guides
- Group keywords by topic such as staking, wallets, or bridges to build topical authority
- Run technical checks with tools like Surfer SEO or Screaming Frog
Tip: Build your content workflow directly into your CMS using tools like Webflow AI or Notion AI.
What is Generative Engine Optimisation (GEO)?
GEO focuses on visibility in AI-driven platforms including:
- ChatGPT
- Google SGE
- Perplexity
- Meta AI
- You.com
These platforms don’t follow traditional search result formats. They pull answers directly from sites they trust. To be selected, your content must be accurate, structured, and easy to interpret.
GEO for Crypto SEO
- Write structured answers to the questions your audience is asking
- Use a Q&A style to match how people phrase searches in tools like ChatGPT
- Earn trust with high-quality backlinks, transparent authorship, and up-to-date data
- Include charts, tables, and visuals that AI models can use in their summaries
Tip: Track when and where your domain appears in generative tools. Platforms like Perplexity and Bing often show citations.
Quick Summary: How They Work Together
| Strategy | What It Does | Use for Crypto Projects |
|---|---|---|
| LLM SEO | Makes content readable and referenceable | Glossaries, explainers, token pages |
| AI SEO | Automates and improves SEO output | Content clusters, audits, blog rollouts |
| GEO | Helps content appear in AI-generated answers | Shows up in ChatGPT, Perplexity, Meta AI, Google SGE |
Final Thoughts
Crypto teams that want to stay visible need to think beyond search engine rankings. AI tools are quickly becoming the main way people discover and understand information online. If your content is clear, well-structured, and trustworthy, it can be featured in the answers these platforms deliver.
Start by publishing explainers your audience needs. Use AI tools to streamline the process. Focus on clarity, credibility, and formatting. AI models are becoming the new gatekeepers of search visibility.
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