You’ve built a good product and a flashy website, but are you coming up short on traffic? Search Engines provide a huge opportunity for web3 projects to reach new audiences that are interested in their products. We’ve seen that the volume of users searching for crypto, blockchain and web3 related keywords on Google is almost 40x the volume of hashtags on Twitter for the same terms. Do you want to know how to reach them?
Keyword research is a cornerstone of Search Engine Optimisation (SEO) and plays a pivotal role in making your website visible and attractive to search engines, increasing your organic visibility on search engine results pages (SERPs). We’ve covered the topic of keyword research in web3 already in detail.
The primary reasons keyword research is essential for web3 projects is that it helps you understand your target audience. By researching popular search terms that people type into search engines, you can gain valuable insight into the questions, problems, and solutions your target audience is searching for. Many of the projects we talk to have some form of keyword research, but very few know what to do with it beyond using it in some content. This is where keyword mapping comes in.
So what is keyword mapping? Keyword mapping is the process of assigning keywords to specific pages on your website. This is a strategic approach that ensures your content is optimised for the right keywords that will improve your website’s ranking on search engine results pages (SERPs). A clear plan here will avoid issues with content duplication or sub-optimal target pages ranking for important search queries.
Keyword mapping is fundamental to Web3 SEO and can significantly enhance the visibility of your website. Keyword mapping isn’t just about sprinkling keywords across your site where they fit. Effective keyword mapping and organisation starts at a site planning stage where your keyword research, intent analysis and keyword classifications should lead your information architecture. At this stage mapping keywords across the different journeys are an SEO game-changer for attracting a diverse audience, including developers, users, investors, and institutions.
The importance of keyword mapping in SEO cannot be overstated. It is a crucial step in understanding search intent, which is the intention a searcher has when they type in a query. For instance, if a developer searches for “best Web3 development tools,” their intention is to find a comprehensive list of tools for Web3 development. By mapping your keywords effectively, you can ensure that your content aligns with the search intent, thereby attracting the right audience to your website.
Keyword mapping can help you create a content outline, which is an essential step in SEO content production. This involves filling in SEO details, such as common questions people ask when searching for a given keyword. For example, if you’re targeting the keyword “Web3 development,” you might find that a common question is “What are the best languages for Web3 development?” By addressing these questions in your content, you can provide valuable information to your audience and improve your website’s SEO.
Keyword mapping can aid in the drafting process of your content. A well-structured draft can help you refine your ideas, conduct thorough research, and ensure a logical flow of information. This can enhance the readability of your content, making it more appealing to your target audience.
Once your content is finalised and published, keyword mapping continues to play a vital role in your SEO strategy. It can guide your on-page SEO, which includes elements like the title tag, meta description, URL string and image alt text. These elements should be optimised with your targeted keywords to improve your website’s visibility on SERPs.
Keyword mapping can assist in the process of adding internal links from other pages on your site to the new article. This not only makes your site user-friendly but also helps search engines crawl your site and understand what your new page is about.
The tips above provide you with a powerful tactic in SEO that can significantly increase the success of your website in the Web3 industry. By understanding and implementing this process, you can attract a diverse audience, improve your website’s ranking on SERPs, and ultimately, grow your online presence to new audiences.