Advertising

Embracing Web3 Programmatic Ad Networks: What can they actually do for your marketing campaign?

What Are Programmatic Ad Networks in Web3? Programmatic ad networks in Web3 are automated platforms that utilize blockchain technology to facilitate the buying and selling of digital advertising space. Unlike traditional ad networks, these platforms leverage smart contracts to ensure …

DeFi Advertising in 2024 – Overcoming Challenges and Finding Opportunities

Advertising for DeFi is complex, governed by stringent regulations and policies across different platforms and markets. You may feel disheartened with the constant account suspensions and policy violations, but there are options to scale your reach through advertising for the DeFi space. In this …

An Introduction to Programmatic Advertising for Web3 Marketers

Looking to run Web3 Ads? Let's talk. Programmatic advertising allows advertisers to automate the buying of digital ad space, using advanced algorithms and real-time bidding to optimise ad placements across publishers, dapps and mobile. Unlike traditional advertising, which relies on manual …

Bridging the Gap: How Web3 Projects Connect With Web2 Audiences

As Web3 technology continues to evolve and gain traction, it's essential for projects in this space to reach and engage Web2 audiences effectively. By connecting with those who are not yet familiar with the benefits of a decentralised, and transparent technology, you can expand your project's reach, …

How To Reach Your Blockchain Audiences Through Content & Advertising

The most successful projects in the blockchain space have a strong and loyal community. Those communities may have grown organically, however it is most likely that they had a nudge through marketing activity that raises awareness and drives engagement to the projects. Here are a few top tips that …