Content Marketing

Building Clear Personas Is The Foundation Of A Successful Web3 Performance Marketing Strategy

The most successful performance marketing is highly data-driven, where investment and decision making is driven by what has the highest probability achieving business objectives. Personas help web businesses to collect and analyse data more effectively. By segmenting their audience into smaller …

How Web3 Projects Can Use ChatGPT To Growth Hack SEO

There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO workload on the laborious task. Will ChatGPT kill SEO? No, but it can free up significant resources to focus on …

Why Educational Content in Web3 is key to an Effective Content Strategy

We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are the intentions behind their searches? 21% of all blockchain and web3 searches are related to …

How To Reach Your Blockchain Audiences Through Content & Advertising

The most successful projects in the blockchain space have a strong and loyal community. Those communities may have grown organically, however it is most likely that they had a nudge through marketing activity that raises awareness and drives engagement to the projects. Here are a few top tips that …

How Keyword Research can Empower your Web3 Project

As blockchain and tech evolves, so must your digital marketing tactics. SEO is invaluable for growing blockchain and crypto projects, it provides insights into your consumers and drives the highest ROI given it is not a paid channel. As a nascent market, long-tail, relevant keywords are crucial …