The most successful performance marketing is highly data-driven, where investment and decision making is driven by what has the highest probability achieving business objectives. Personas help web businesses to collect and analyse data more effectively. By segmenting their audience into smaller …
Content Marketing
Why Educational Content in Web3 is key to an Effective Content Strategy
We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are the intentions behind their searches? 21% of all blockchain and web3 searches are related to …
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