Strategic Comms, Messaging and Placements for Web3 & Crypto Projects
Get your Project Seen. As Crypto continues to grow and become more competitive, having a compelling narrative and exposure is vital to your project’s growth.
Build your Brand’s Awareness. From Thought-leadership to Securing Placements in Leading Publications, PR is central to your Growth.
Crypto PR involves creating and managing communication strategies for cryptocurrency projects. This includes press releases, media relations, social media management, and influencer collaborations. Effective crypto PR can build trust, enhance brand reputation, and drive project success.
The current markets is highly competitive and volatile. A well-executed PR strategy can differentiate a project from its competitors, attract investors, and foster a loyal community. Crypto PR also helps manage public perception and respond to crises, which is crucial in maintaining credibility.
Get Results, Clarity, and a Clear Message for your Project.
Compelling Narratives
We’ll help to develop a compelling, clear narrative and story for your audience, community, and project. End-users are inundated with new projects, news cycles, rugs and new narratives over the course of an average day. Having a simple and clear message that resonates will help users understand your project and its value.
Rapport with Outlets & Media
We have established relationships and trust built with outlets, publications & media. As we have worked directly with well-known and established outlets, we have developed good working relationships and are able to secure placements smoothly and efficiently. This allows us to be cost-effective and dynamic.
Crisis Communications
Form reactive outreach and content to minimise any crisis and retain transparency for your project. Plans changes, projects get delayed and macro events and regulations can knock the market heavily. When it comes to your project, maintaining transparency with your community is key to building and maintaining trust.
Events & Conferences
Develop an events and conference strategy covering speakers, topics and talking points – help prepare talking points and messaging. Ensuring your project is seen at established events helps to support your brand, awareness and visibility with key communities and end users.
Media Pitching & Outreach
Targeted pitching to journalists, editors and media outlets, own and earn coverage for your project. Tactical and timely coverage is key to help amplify key events such as TGE, mainnet launch or many pivotal events in your project’s roadmap. Having an always on flow also supports visibility.
Monitoring & Reporting
Report on impact and monitor results from our PR efforts, ensuring we scale toward an ROI. Providing clear reporting allows us to learn, share actionable insights and look forward to scale. Without effective reporting, spend can grow while not driving a positive ROI, or traction for your project.
We Provide Coverage in Top-Tier Media Outlets.
As an experienced Crypto PR Agency, we have worked with with projects from well-established ecosystems, to pre-TGE projects looking to make a name for themselves and boost their awareness. Combined with our industry experience in crypto, web3 and blockchain and rapport with media outlets in the space – we can craft and execute on meaningful communication strategies, outreach and PR-driven campaigns.
Bring Awareness to your Project
Work with us to build your story.
With a Comprehensive Crypto PR Strategy, everything Falls into Place.
Working with a crypto PR agency involves a structured process designed to enhance your brand’s visibility and credibility in the cryptocurrency and blockchain sectors. Here’s a step-by-step outline of what you can expect:
1. Initial Consultation: The process begins with an initial consultation where the agency gets to know your brand, business goals, target audience, and unique value propositions.
2. Strategy Development: Based on the insights gathered during the consultation, the PR agency develops a tailored PR strategy.
3. Goal Setting: The agency works with you to set specific, measurable, achievable, relevant, and time-bound (SMART) goals.
4. Research and Planning: The agency conducts thorough research to understand the competitive landscape, media trends, and audience preferences.
5. Evaluation and Optimisation: Based on the performance data, the agency evaluates the effectiveness of the PR strategies and makes necessary adjustments.
Why Choose ColdChain as your Crypto PR Agency?
Create, Inform and Develop Thought Leadership
Establishing thought leadership involves positioning your brand as a knowledgeable and trusted authority in the crypto space. This is achieved through the positioning and distribution of insightful content, including articles, whitepapers, and opinion pieces, as well as providing expert commentary on industry trends and developments. By consistently sharing your expertise, you can influence public perception, build credibility, and foster trust within the community.
Extensive Network of Media Outlets, Journalists and Influencers
Our strong relationships with top-tier journalists, influencers, and media outlets in the crypto space ensure your story gets the attention it deserves. We leverage these connections to secure high-impact placements and coverage for your brand or project, given the growing crypto space, macro sentiment and noise from regulatory issues, to rugs and bad actors – having clear, concise and transparent comms is vital to build awareness and community.
Experience.
We’ve developed all encompassing PR and Comms strategies for entire ecosystems and top MC projects, to those just about to launch and pre-TGE. With this experience, we can craft narratives, provide speaker training and talking points, form and develop narratives and messaging and ensure your project is seen as relevant events and spaces pertaining to your project’s goals.
Frequently Asked Questions for Crypto PR.
What is Crypto PR?
Crypto PR refers to public relations strategies specifically tailored for the cryptocurrency and blockchain industries. It involves managing communication between a crypto company and its audience to build brand awareness, credibility, and trust.
Why do I need a crypto PR agency?
A crypto PR agency has specialized knowledge and experience in the crypto sector. They can craft effective PR strategies, secure media coverage, manage crises, and enhance your brand’s reputation in the competitive crypto market.
How does a crypto PR agency differ from a regular PR agency?
A crypto PR agency understands the unique dynamics, terminology, and trends of the cryptocurrency and blockchain industries. This specialised expertise enables them to create more targeted and effective PR campaigns compared to a general PR agency.
What services do crypto PR agencies offer?
Crypto PR agencies offer a range of services, including media relations, content creation, influencer partnerships, crisis management, event planning, social media management, and thought leadership development.
How do crypto PR agencies secure media coverage?
Crypto PR agencies leverage their relationships with journalists and media outlets in the crypto space. They pitch compelling stories, provide timely information, and position your brand as a credible source to secure media coverage.