ColdChain Agency
Web3 Growth & Digital Marketing Agency
In the ever-evolving intersection of tech, innovation, and consumers, Web3 has emerged as the latest frontier. Yet, as we embrace this new paradigm, there's a concerning trend of disregarding the fundamental principles that have shaped effective marketing strategies for decades. However, I …
[Read more...] about Reducing Silos: Web3 Marketing or just good Fundamentals
What Are Programmatic Ad Networks in Web3? Programmatic ad networks in Web3 are automated platforms that utilize blockchain technology to facilitate the buying and selling of digital advertising space. Unlike traditional ad networks, these platforms leverage smart contracts to ensure …
It’s no secret that Web3 projects are not only operating in a completely new and revolutionary space, but they’re also having to innovate unique marketing strategies to match - all of which may seem a bit alien to your traditional Web2 marketeers, and thinking about it, even to most Web3 …
[Read more...] about Bear Vs Bull Market: How To Tailor Web3 Marketing Strategies Accordingly
With Bitcoin price pumped by ETF approval, new ecosystems popping up, airdrops being sent left and right and halving around the corner, we are finally jumping into the new bull run. This means not only new investment gains but also increased demand for marketing among the rising competition …
Simone Pomposi, Web3 & Blockchain Marketer (Ex Fantom Foundation). Unlike conventional markets, where customer profiles and needs are well-understood and static, the blockchain ecosystem is dynamic, with a rapidly evolving audience whose motivations can be as volatile as the market …
[Read more...] about Marketing for Large Blockchains & Ecosystems
