What Are Programmatic Ad Networks in Web3? Programmatic ad networks in Web3 are automated platforms that utilize blockchain technology to facilitate the buying and selling of digital advertising space. Unlike traditional ad networks, these platforms leverage smart contracts to ensure …
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Bear Vs Bull Market: How To Tailor Web3 Marketing Strategies Accordingly
It’s no secret that Web3 projects are not only operating in a completely new and revolutionary space, but they’re also having to innovate unique marketing strategies to match - all of which may seem a bit alien to your traditional Web2 marketeers, and thinking about it, even to most Web3 …
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Web3 Marketing: 2021 vs 2024
With Bitcoin price pumped by ETF approval, new ecosystems popping up, airdrops being sent left and right and halving around the corner, we are finally jumping into the new bull run. This means not only new investment gains but also increased demand for marketing among the rising competition …
Marketing for Large Blockchains & Ecosystems
Simone Pomposi, Web3 & Blockchain Marketer (Ex Fantom Foundation). Unlike conventional markets, where customer profiles and needs are well-understood and static, the blockchain ecosystem is dynamic, with a rapidly evolving audience whose motivations can be as volatile as the market …
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Web3 Quest Platforms: Get Real Results with Galxe, Zealy, and More
It’s the end of 2023, and it seems that we are entering into the start of a new crypto upcycle. To many teams, it comes as a surprise: Just a few months ago, large funds were actively spreading memos of doom to their portcos. The resulting attempts at runway extension led to industry-wide layoffs of …
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