Delivering +40% Pageviews for their NFT Marketplace & a +60% uptick in Social Media CTRs
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[content_control]VereNFT an enterprise-grade whitelabel NFT platform offering brands the chance to create their own bespoke NFT marketplace with a range of enterprise-grade bolt-ons.
The VereNFT marketplace features:
- Highly customisable
- Enterprise-grade bolt-ons
- Payment gateway options
- Own your customer, platform and transaction data
- Quick, easy set-up with no technical expertise needed
- 100% carbon neutral – green NFTs
VereNFT have a key differentiator from competitors in that their marketplace is bespoke, customisable and completely sustainable – a key requirement from enterprises looking to launch NFT.
The Challenge?
After launching a number of successful NFT drops for clients across a range of sectors, they encountered a challenging market. The main obstacles they faced were:
// EDUCATION AN AUDIENCE //
Many organisations that would benefit from an NFT marketplace still do not fully understand what NFTs are or how they work.
// INCREASED COMPETITION //
During the NFT boom in 2021, many other NFT marketplaces began to pop up. In 2023 the NFT market is very congested with lots of competitors.
// ENTERPRISE AUDIENCE //
Help identifying and target large enterprises. Knowing their distinct needs and pain points to better communicate with these personas.
// COMMUNITY GROWTH //
Creating awareness of their USPs, and growing their community on their social media channels on LinkedIn and Twitter, Telegram.
// GENERATING LEADS //
Generating leads through the VereNFT website and social media channels in order to start conversations & begin building relationships.
Our Solution
VereNFT knew they needed to overcome their current challenges though a focused digital marketing strategy. ColdChain worked with the business stakeholders to create a plan that encompassed:
// KEY MESSAGES //
VereNFT wanted to target enterprises. ColdChain developed a focussed massaging aimed at this target audience.
// COMPETITIVE LANDSCAPE //
ColdChain identified new key players in the NFT marketplace space, looked at what they do well / not so well in order to inform the new digital marketing plan.
// KEYWORD RESEARCH //
Conducted keyword research, developing, tracking and implementing new keywords for their website to improve SEO.
// SOCIAL MEDIA PLAN //
Planned and implemented a social media plan, ensuring regular, content was posted on their social channels.
// LINKED CAMPAIGN //
Ran a targeted sponsored content campaign on LinkedIn, specifically targeting large corporations with messaging speaking to their needs.
// EMAIL MARKETING //
Set up email automation on HubSpot for leads at different touch points, ensuring prospects receive relevant and educational content at specific times.
Our Results
Following the consulting with the team at Aventus, building a digital marketing plan and implementing the plan, while conducting the campaigns, ColdChain were able to achieve the following results:
40%
+ Website Traffic & Visitors to Platform
30%
+ Increase in Opened Emails
70%
+ Increase in Impressions for VereNFT
+40% increase
Website traffic increased by 40% Implementing new keywords resulted in a 40% increase in organic traffic.
+30% Opened Email:
Targeted email marketing generated a 30% open rate increase.
+70% increase in impressions:
A notable increase in the amount of impressions across social.
+10% community engagement
Conversations, likes, questions and discussions all increased on Telegram
+ 15% leads:
Their LInkedIn campaign delivered an increase in MQLs. [/content_control]