SEO

How Web3 Projects Can Use ChatGPT To Growth Hack SEO

There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO workload on the laborious task. Will ChatGPT kill SEO? No, but it can free up significant resources to focus on …

Why Educational Content in Web3 is key to an Effective Content Strategy

We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are the intentions behind their searches? 21% of all blockchain and web3 searches are related to …

How to Get Your Information Architecture Right For SEO

Website Information Architecture (IA) refers to the way a website's content is organised and presented to its users. It plays a critical role in creating an intuitive and user-friendly website that enhances user experience. In Web3, decentralisation and blockchain technology are transforming the way …

How To Reach Your Blockchain Audiences Through Content & Advertising

The most successful projects in the blockchain space have a strong and loyal community. Those communities may have grown organically, however it is most likely that they had a nudge through marketing activity that raises awareness and drives engagement to the projects. Here are a few top tips that …

SEO for Blockchains & Cryptocurrencies

Part 1 Common Mistakes & Keyword Research for Blockchain Blockchain SEO can help users discover your blockchain's marketing site and help to inform and educate them about your project. SEO is an effective way to engage relevant traffic, organically reach potential customers and help with the …