Decentralised social media platforms, often abbreviated as DeSo, are on a mission to shake up one of the world’s largest and most talked-about industries. With over 4.9 billion people worldwide tuning into their favourite social media platforms every single day, it’s safe to say that social media is an integral part of our daily lives, with many reaching for their phones the moment they wake up.

Despite this widespread use, traditional social media networks are far from flawless. Issues like data breaches, content moderation challenges, and a somewhat lax approach to user privacy have put major players such as Facebook, Twitter, and LinkedIn in hot water.

So, the big question is, can blockchain technology and decentralised social networks be the key to reinventing the online experience for billions of users worldwide? Is user data truly safer on the blockchain compared to centralised servers?

In this article, we’ll dive into the world of decentralised social media networks and explore how they might just be the solution to the problems that plague traditional centralised platforms. We’ll dissect the benefits and drawbacks of blockchain-based social networks and share our curated list of the top DeSo platforms that are causing a stir and transforming the online experience.

Decentralised Social Media: What is it?

Decentralised social media platforms (DeSo) are on a mission to shake up one of the world’s biggest and most talked-about industries. With over 4.9 billion people worldwide logging into their favourite social media hangouts every single day, it’s safe to say that social media is a big deal, becoming almost second nature as soon as we wake up and grab our phones.

But, let’s face it, traditional social media networks aren’t flawless. Data breaches, content moderation issues, and a somewhat lax approach to user privacy have put major players like Facebook, Twitter, and LinkedIn in some serious hot water.

So, here’s the big question: Can blockchain technology and decentralised social networks be the game-changer in reinventing the online experience for billions of users globally? Is your data any safer on the blockchain compared to centralised servers?

In this article, we’re delving into decentralised social media networks, exploring how they might just be the solution to the problems that haunt traditional centralised platforms. We’ll weigh the pros and cons of blockchain-based social networks and share our list of the top DeSo platforms making waves and transforming the online experience.

Decentralised VS Centralised Social Media

Exploring the Dynamics of Centralised and Decentralised Social Media When it comes to the user base, the current landscape paints a clear distinction between the most prominent centralised and decentralised social media platforms. Despite the rising popularity of decentralised alternatives, they still command only a fraction of the colossal monthly active user counts boasted by the behemoths in the centralised social media arena.

In 2023, the triumvirate of Facebook, YouTube, and Instagram is projected to surpass the staggering milestone of 2 billion monthly active users each. Meanwhile, Twitter and Reddit, while formidable in their own right, are expected to hover around the half-billion mark in terms of monthly active users. On the decentralised front, platforms such as Medium and Substack are carving out their niche with monthly active user counts reaching into the tens of millions.

This discrepancy in user numbers prompts a thought-provoking analysis: how will the balance between centralised and decentralised social media shift in the coming years? Will the allure of increased privacy, data ownership, and content control drive a significant migration towards decentralised platforms, gradually levelling the playing field in terms of user engagement? Only time will unfold the narrative of this evolving social media dichotomy.

Exploring the World of Decentralised Social Media

Step into the realm of decentralised social media, where the landscape is shaped by blockchain-based networks safeguarding user data through the power of distributed information across independent nodes, all fortified with the armour of cryptography. This departure from the traditional centralised model addresses the colossal challenge of data security, steering clear of vulnerabilities associated with single-server storage susceptible to hacker intrusions.

One remarkable aspect of this decentralised experience lies in users having the autonomy to craft their algorithms, dictating the content they encounter online. Gone are the days of being inundated with a constant flow of sponsored content dictated by centralised platforms that profit by trading personal data with advertisers.

Moreover, these innovative platforms extend beyond just reshaping user experience—they seamlessly integrate decentralised finance (DeFi) elements. Imagine social media with a twist of financial inclusivity, where creative decentralised applications (dApps) open doors for users to send tips to one another using digital currencies. This convergence of social networking and decentralised finance creates a dynamic environment, fostering a more engaging, user-driven online experience.

Pros and Cons of Decentralised Social Media

Decentralised social media platforms come with their fair share of advantages and challenges, addressing some of the longstanding issues encountered by traditional platforms. Let’s dive into the pros and cons of these decentralised networks.

Pros:

1. User Privacy and Security: DeSo networks step up the game by providing users with enhanced security and privacy compared to traditional social media platforms.
2. Control Over Your Data: In a decentralised setup, you’re in complete control of your data and how it’s utilised.
3. Decentralised Governance: Key decisions about the platform’s growth and development are guided by a decentralised autonomous organisation.
4. Monetisation Opportunities: Content creators get to explore alternative monetisation avenues beyond relying solely on sponsored posts and advertising.
5. Censorship-Resistant: Decentralised social media networks offer a space for free speech, where once a post is shared, only the original poster can take it down.

Cons:

1. Web3 UX Issues: Blockchain-based applications are infamous for being challenging to navigate, potentially hindering mass adoption and discouraging users.
2. Tough Competition: Established centralised networks like Facebook and Twitter dominate the market, posing a significant challenge in attracting new users.
3. Scalability: Blockchain transaction fees, particularly on Ethereum (ETH) during periods of network congestion, can be costly.
4. Market Volatility: Many platforms are linked to supporting cryptocurrencies, making them susceptible to devaluation during bear markets and crypto fluctuations.
5. Censorship-Resistant (Ironically): Free speech can be a double-edged sword, as the absence of content moderation in decentralised social media networks may lead to unchecked hate speech and cyberbullying.

Top #10 Decentralised Social Media Networks

Ready to break free from the stronghold of centralised social media platforms and venture beyond the confines of crypto Twitter? Look no further – we’ve compiled a fantastic list of the best DeSo platforms that you can seamlessly join using your Web 3 wallet.

#1. Mastodon

Alternative to: Twitter, Facebook

Meet Mastodon – your alternative to Twitter and Facebook. It’s not just a social network; it’s a decentralised community with over three million users, making it one of the crypto industry’s favourites.

Mastodon operates on a fully open-source microblogging platform that supports a variety of media, from text to images, videos, and GIFs. What sets Mastodon apart is its chronological feed – no algorithms, just a straightforward display of content.

The beauty of Mastodon lies in your hands. You can create your own server, giving you complete control and moderation over your corner of the internet. Curate your feed, decide who you want to see, and manage who gets to see you online. With Mastodon, it’s all about empowering users to shape their digital experience.

Key Features:

• Open-source platform.
• Full control over your feed.
• A thriving community of over three million users.

Get started:

Start your decentralised journey and join Mastodon here: https://joinmastodon.org/

#2. Lens Protocol

Alternative to: Facebook, Medium

Looking for a decentralised social media network that puts you in the driver’s seat? Meet Lens Protocol, launched in 2022 by the team behind Aave. This platform stands out as one of the premier decentralised social graph networks, offering users unparalleled control over their social profiles.

What sets Lens Protocol apart is its fully composable and decentralised approach. Users have the ability to mint a Lens handle as an NFT directly to their crypto wallet. These Lens NFTs aren’t confined to Lens alone – they seamlessly integrate with various dApps and smart contracts within the expanding LensVerse ecosystem. Plus, users can even trade their Lens NFTs on secondary marketplaces like Opensea.

Hosted on the Polygon network, Lens Protocol brings a breath of fresh air with low gas fees and speedy transactions, ensuring a seamless user experience.

Key Features:

• Launched by the experienced Aave team in 2022.
• Lens handles minted as NFTs, compatible with LensVerse ecosystem.
• Built on the Polygon network for low gas fees and fast transactions.

Get started:

Start your decentralised journey and join Lens Protocol here: https://www.lens.xyz/

#3. Steemit

Alternative to: Reddit

Originally launched in 2014, Steemit is an OG in the decentralised social media space. Built on its own dedicated blockchain, Steemit is a blogging platform that rewards users with payments using the platform’s native token STEEM.

The platform encourages engagement by increasing the rate of STEEM rewards for users who regularly share content, comment, and upvote other users’ posts. 

By using a dedicated network to host the social network, the Steemit platform is highly scalable and is unlikely to suffer from congestion issues.

Key Features:

• Established in 2014, one of the pioneers in decentralised social networks.
• Operates on its blockchain and rewards users with the native token STEEM.
• Encourages engagement through a cryptocurrency reward system.

Get started:

Start your decentralised journey and join Steemit here: https://steemit.com/

#4. Mirror

Alternative to: Medium, Substack

Mirror is a refreshing take on content creation, offering an alternative to platforms like Medium and Substack. It stands out as a decentralised publishing platform with a unique approach that’s gaining popularity.

With Mirror, you’re not just publishing; you’re participating in a decentralised ecosystem. This platform allows you to create, share, and engage with content in a way that’s both innovative and community-driven.

What makes Mirror distinct is its emphasis on ownership and collaboration. Authors retain full ownership of their content, and the community plays a pivotal role in supporting and discovering new voices.

Key Features:

• Decentralised publishing platform.
• Emphasis on ownership and collaboration.
• Fosters a community-driven approach to content creation.

Get started:

Start your decentralised journey and join Mirror here: https://mirror.xyz/

#5. Gab Social

Alternative to: Twitter, Facebook

If you’re looking for a decentralised social media platform that stands out from the crowd, meet Gab Social, the brainchild of Andrew Torba. Launched in 2016, Gab.com has positioned itself as a platform dedicated to free speech and open dialogue.

Gab Social is more than just a social network; it’s a haven for users who value unrestricted expression. Built on the principles of free speech, the platform has gained attention for providing a space where users can share their thoughts, ideas, and opinions without fear of censorship.

One of the defining features of Gab Social is its commitment to decentralisation. The platform operates independently, allowing users to connect with others who share similar viewpoints. This approach has attracted a community of users seeking an alternative to mainstream social media platforms.

Key Features:

• Founded by Andrew Torba in 2016.
• Emphasises free speech and open dialogue.
• Committed to decentralisation, offering an alternative social experience.

Get started:

Start your decentralised journey and join Gab Social here: https://gab.com/

#6. Only1

Alternative to: Patreon, OnlyFans

Meet Only1, a sophisticated decentralised social platform crafted on the robust Solana blockchain. Its primary goal? To fortify the bond between content creators and their audience, creating an immersive and engaging online space.

Taking inspiration from successful platforms like Patreon and OnlyFans, Only1 introduces a blockchain-driven subscription service fueled by NFTs (Non-Fungible Tokens) and $LIKE, the platform’s native token. An interesting twist lies in the regular burning of $LIKE to maintain its market stability.

Content creators wield the power to token-gate their posts, offering exclusive access solely to supporters possessing their NFT or those willing to pay a membership fee in $LIKE.

Key Features:

• Subscription-based Service: Driven by creator NFTs and a dedicated native token.
• Empowered Monetisation: Granting content creators full control over the monetisation of their valuable content.
• Solana Blockchain Foundation: A solid infrastructure built on the Solana blockchain.

Get started:

Start your decentralised journey and join Only1 here: https://only1.app/

#7. Bluesky

Alternative to: Twitter, Facebook

Introducing Bluesky, a cutting-edge decentralised social networking platform that charts a new course in the digital landscape. Established on a foundation of innovation, Bluesky aims to redefine the dynamics between content creators and their audience, providing a fresh and dynamic social experience.

Built upon the principles of decentralisation, Bluesky distinguishes itself as a platform that values user autonomy and fosters direct connections. Here’s a closer look at what sets Bluesky apart, below.

Key Features:

• Platform Foundation: Bluesky is constructed on a decentralised framework, emphasising a departure from traditional centralised structures.
• Enhanced Connections: The platform strives to strengthen the bonds between content creators and their audience, creating a more meaningful and interactive social space.
• User Empowerment: Bluesky empowers users by embracing decentralisation, allowing them more control over their online presence and interactions.

Get started:

Start your decentralised journey and join Bluesky here: https://bsky.app/

#8. Hive Blog

Alternative to: Medium, Steemit

Hive Blog stands tall as one of the leading decentralised content platforms in the crypto space. With a vibrant community of creators, this open-source microblogging platform offers a dynamic space for expression. Boasting a diverse array of media support, from text and images to videos and GIFs, Hive Blog is a haven for content creators.

Experience a refreshing change in content discovery with Hive Blog’s chronological feed – bid farewell to algorithmic biases. Empowering users to build their digital realms, Hive Blog allows you to establish your server, giving you complete control and moderation over your space on the internet. Take charge of your feed, deciding who you want to see and who gets a glimpse of your online presence.

Key Features:

• Open-source platform.
• Users wield full control over their content.
• A thriving community of creators.

Get started:

Start your decentralised journey and join Hive Blog here: https://hive.blog/

#9. PixelFed

Alternative to: Instagram

Introducing PixelFed, a decentralised social media platform that enters the competitive realm of image-centric networks with the goal of challenging Instagram’s dominance. While, at first glance, both applications may seem similar, a closer look reveals PixelFed’s emphasis on user privacy. Unlike Instagram, PixelFed is open-source, ad-free, and devoid of selective algorithms that curate users’ content.

PixelFed provides all the essential features of an image-focused platform, boasting a diverse array of filters and image-editing tools. Additionally, the platform supports direct messaging and allows users to host their own servers, offering enhanced control and security.

Key Features:

• Image-first social media platform.
• Open source codebase.
• Advertising and algorithm-free.

Get started:

Start your decentralised journey and join PixelFed here: https://pixelfed.org/

#10. Minds

Alternative to: Twitter, Facebook

Minds, operating on the Ethereum network, is a decentralised social network committed to restoring users’ authority over their social media involvement. It prioritises data control and user privacy, granting individuals complete autonomy in determining how their content is shared online.

Distinguishing itself from traditional platforms like Facebook and Twitter, Minds offers a distinctive feature allowing users to personalise their algorithms. Furthermore, content creators are incentivised through cryptocurrency payments, specifically the platform’s native token, $MINDS, which can be utilised to enhance post visibility and expand their audience.

Key Features:

• Built on the Ethereum blockchain.
• Rewards users with cryptocurrency payments.
• Unique set-your-own-algorithm feature.

Get started:

Start your decentralised journey and join Minds here: https://www.minds.com/

Need Help Choosing the Right Decentralised Social Media Network?

At ColdChain, we provide unique solutions to optimise your brand or project’s visibility, engagement, and growth in the Web3 space. Our team specialises in leveraging Decentralised Social Media Networks, platforms and technologies to create innovative marketing strategies.

Partner With ColdChain

1. Experts in Decentralised Social Media Networks: Our team has extensive experience in the latest web3 Social Networks, enabling us to navigate the complexities of the web3 landscape effectively.
2. Strategic Guidance: We provide strategic guidance on whether to leverage traditional social networks like Twitter or Web3 networks like Lens Protocol, Matrodon, Steemit and more!
3. Data Driven Approach: We take a data led, comprehensive approach, considering your project’s goals, target audience, and regulatory landscape to recommend the most effective social networks, platforms and channels.

Talk to us!

Want to take your project to the next level in 2024? Reach out to us to discuss your unique needs.