You’ve launched a new project, secured funding, built up an amazingly talented team of Web3 natives and created a brilliant marketing strategy that everyone loves. Then comes the problem. You aren’t getting the desired traction and adoption and you can’t figure out why. Now what? 4. Vague & Unmeasurable Strategies The reality is that most […]
Marketing
WHY EDUCATIONAL CONTENT IN WEB3 IS KEY TO AN EFFECTIVE CONTENT STRATEGY
We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are the intentions behind their searches? 21% of all blockchain and web3 searches are related to learning -ColdChain Agency A massive 1 in 5 searches for […]
Why should the metaverse matter to your brand?
As digital marketers we have learned to remain agile, always ready to switch strategy based on technological advances and evolving markets – it’s important to understand how this impacts consumer behaviour. As we dip our toes into the ocean of web3.0, we get a sense the metaverse is poised to radically change how we interact […]
Web3 Marketing: Just a buzzword or tangible marketing approach?
There are a lot of buzzwords that get thrown around in the crypto and NFT space, in recent times “web3 marketing” has become one of the most prolific as a direct result of the term web3 gaining prominence. Admittedly use both of these terms myself and as such I wanted to write about the terms in […]
How To Reach Your Blockchain Audiences Through Content & Advertising
The most successful projects in the blockchain space have a strong and loyal community. Those communities may have grown organically, however it is most likely that they had a nudge through marketing activity that raises awareness and drives engagement to the projects. Here are a few top tips that will help you grow your web3 […]