BLOG & VIEWS
The Ultimate Guide To Building A Thriving Web3 Developer Relations (DevRel) Programme
Developers are the key to building and maintaining the infrastructure that powers web3. Developer Relations (DevRel) is practice of growing and nurturing relationships between developers and a web3 project. DevRel…
Keep Reading The Ultimate Guide To Building A Thriving Web3 Developer Relations (DevRel) Programme
A Clear Brand Vision Is Critical To The Success of Your Web3 Marketing Strategy
Your brand vision sets the tone for everything your project will stand for and the direction in which it will move. A good brand vision is not just a marketing…
Keep Reading A Clear Brand Vision Is Critical To The Success of Your Web3 Marketing Strategy
Product Led Growth for Web3 Projects: A New Way to Scale
In the world of blockchain and cryptocurrency, Web3 projects have emerged as a revolutionary way to create decentralized applications and platforms that offer greater security, privacy, and transparency. However, like…
Keep Reading Product Led Growth for Web3 Projects: A New Way to Scale
Building Clear Personas Is The Foundation Of A Successful Web3 Performance Marketing Strategy
The most successful performance marketing is highly data-driven, where investment and decision making is driven by what has the highest probability achieving business objectives. Personas help web businesses to collect…
How Web3 Projects Can Use ChatGPT To Growth Hack SEO
There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO…
Keep Reading How Web3 Projects Can Use ChatGPT To Growth Hack SEO
Why are Web3 Projects Embracing Fractional Marketing Teams in Web3?
Web3 projects and startups are on the rise, and the competition is increasing day by day. With the rise of decentralized finance, NFTs, and blockchain-based applications, there is a growing…
Keep Reading Why are Web3 Projects Embracing Fractional Marketing Teams in Web3?
What Metrics Are Most Important To Understand Long-Term Web3 Success
In the last few years, we have seen incredible growth in the number of Web3 projects that aim to create decentralised versions of traditional Web2 platforms and services. These Web3…
Keep Reading What Metrics Are Most Important To Understand Long-Term Web3 Success
Why Web3 Marketing Strategies Often Fail
You’ve launched a new project, secured funding, built up an amazingly talented team of Web3 natives and created a brilliant marketing strategy that everyone loves. Then comes the problem. You…
Why Educational Content in Web3 is key to an Effective Content Strategy
We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are…
Keep Reading Why Educational Content in Web3 is key to an Effective Content Strategy
Which Leading Blockchains Are Winning Share of Voice In The Space?
The crypto market and web3 has been facing challenging conditions with crisis after crisis eroding confidence in the industry. As a result, general interest has declined by 52% year-on-year based…
Keep Reading Which Leading Blockchains Are Winning Share of Voice In The Space?
How to Get Your Information Architecture Right For SEO
Website Information Architecture (IA) refers to the way a website’s content is organised and presented to its users. It plays a critical role in creating an intuitive and user-friendly website…
Keep Reading How to Get Your Information Architecture Right For SEO
Why should the metaverse matter to your brand?
As digital marketers we have learned to remain agile, always ready to switch strategy based on technological advances and evolving markets – it’s important to understand how this impacts consumer…
Web3 Marketing: Just a buzzword or tangible marketing approach?
There are a lot of buzzwords that get thrown around in the crypto and NFT space, in recent times “web3 marketing” has become one of the most prolific as a…
Keep Reading Web3 Marketing: Just a buzzword or tangible marketing approach?
How To Reach Your Blockchain Audiences Through Content & Advertising
The most successful projects in the blockchain space have a strong and loyal community. Those communities may have grown organically, however it is most likely that they had a nudge…
Keep Reading How To Reach Your Blockchain Audiences Through Content & Advertising
A Marketing Game: Digital Strategies to Drive Adoption of GameFi
Pull up a gaming chair, sit back and immerse yourself into the world of gaming as we discuss the impact of blockchain within the industry. We take a glace into…
Keep Reading A Marketing Game: Digital Strategies to Drive Adoption of GameFi
SEO for Blockchains & Cryptocurrencies
Part 1 Common Mistakes & Keyword Research for Blockchain Blockchain SEO can help users discover your blockchain’s marketing site and help to inform and educate them about your project. SEO…
Digital for Blockchain: Different tech, different market, different approach…
It’s common for new technology and innovations to bring much excitement, anticipation, but also fear and uncertainty. In my mind, this is certainly the case when I think about blockchain…
Keep Reading Digital for Blockchain: Different tech, different market, different approach…
Will Web3.0 Replace The Internet?
While the Web 2.0 continues to grow and quickly accelerating as a result of Covid 19, we are now starting to seeing the the next major shift in internet applications…
NFTs within Business: A place for non-fungible tokens?
NFTs have been the buzz word within blockchain, conversations within social media and even mainstream media over the last year of so. At times it has been hard to go…
Keep Reading NFTs within Business: A place for non-fungible tokens?
Tracking Development over the Bear Market
What can we learn from GitHub repositories for the leading crypto projects during the bear market? May 13, 2022 at 12:10PM3613498192Feature Gate: Switch to `InsufficientFundsForRent` error with account indexsubscribedsolana-labs/solanahttps://github.com/solana-labs/solanaMay 13,…
Building Search Value in the Bear Market
What can Blockchain & Crypto projects do to grow their digital real estate during the bear market? As we a driven further into the bear market by record inflation, Terra’s…
How Keyword Research can Empower your Web3 Project
As blockchain and tech evolves, so must your digital marketing tactics. SEO is invaluable for growing blockchain and crypto projects, it provides insights into your consumers and drives the highest…
Keep Reading How Keyword Research can Empower your Web3 Project