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Web3 Payment Adoption: Content Marketing Strategies for DeFi Projects to Encourage more users
The world of finance is undergoing a significant transformation with the emergence of decentralised finance (DeFi) and Web3 payment solutions. DeFi projects, which utilise blockchain technology to create decentralised financial…
Cross-Channel Marketing for NFT Marketplaces: Driving Liquidity and Volume
In the fast-paced world of Web3 and blockchain technology, NFT (Non-Fungible Token) marketplaces have emerged as a revolutionary platform for buying, selling, and trading digital assets. With the exponential growth…
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Marketing Strategies for Web3 Startups: Building Trust and Awareness
In the fast-evolving world of web3, startups face a unique set of challenges. While groundbreaking innovations hold tremendous potential, they often struggle to gain traction in a highly competitive market.…
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The Role of Multi-channel Marketing in Promoting Layer 1 Blockchains: A Comprehensive Guide
In the fast-paced world of web3 and blockchain technology, Layer 1 solutions play a vital role in providing the underlying infrastructure for decentralised applications. As the competition among Layer 1…
Creating Effective Paid Social Campaigns to Attract Developers to your Layer 2 Blockchain
In the dynamic realm of web3 technology, Layer 2 blockchains have emerged as a compelling solution to address scalability and transaction speed challenges faced by their Layer 1 counterparts. As…
Targeting Crypto Traders: Paid Search for Decentralised Exchange (DEX) User Acquisition
In the fast-paced and ever-evolving world of cryptocurrency, Decentralised Exchanges (DEX) have emerged as a revolutionary solution, empowering users to trade digital assets without the need for intermediaries. As the…
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SWOT Analysis for DeFi Projects: Overcoming Challenges & Capitalising on Advantages
Decentralised Finance (DeFi) has emerged as a groundbreaking paradigm within the web3 space, redefining traditional financial systems through blockchain technology, smart contracts, and cryptocurrencies. In this fast-paced and intricate landscape,…
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Web3 Email Marketing Campaign Best Practices: Driving Targeted Leads & Boosting Conversions
In the dynamic realm of web3, where blockchain technology and decentralised applications are reshaping industries, the need for effective marketing strategies has never been more crucial. In this rapidly evolving…
Why You Should Optimise Your Cookie Consent Process
Overnight, marketers lost a huge amount of data on their users. How do we know if we are doing the right things, if we can’t see the impact of those…
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The Importance of Knowing Your Audience for Successful Marketing in the Web3 Industry
In the rapidly evolving landscape of Web3, where decentralised technologies and blockchain-based solutions are transforming business models, marketing plays a key role in driving growth and fostering success. However, effective…
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Unleashing the Power of SEO Marketing in Web3: The Ultimate Guide & Blueprint to SEO Marketing for Web3.
Introduction Understanding the Evolution of Web3 The digital landscape has evolved rapidly with the advent of Web3, which represents the next phase of the internet. Web3 is characterised by decentralisation,…
Understanding Blockspace: Exploring the Fundamental Concept of Blockchain Capacity
Introduction: As the world embraces the transformative potential of blockchain technology, it is essential to grasp the fundamental concepts that underpin its functionality. One such concept is “blockspace.” In this…
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Programmatic SEO and AI: Optimising Decentralised Exchanges (DEX) for Success
Introduction In the competitive world of decentralised exchanges (DEXs), search engine optimisation (SEO) plays a crucial role in achieving visibility, attracting organic traffic, and gaining a competitive edge. However, with…
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Why Setting Up Accurate Tracking in GA4 Is Essential to Optimising Your Marketing Activity
Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. It is a more comprehensive and flexible platform than previous versions of Google Analytics, and it is designed…
SEO Marketing for Web3: How Web3 Projects can utilise SEO
How can Web3 projects can utilise SEO Marketing? Introduction to SEO marketing for Web3 projectsUnderstanding Web3 and its impact on the digital landscapeImportance of SEO for Web3 projectsKeyword research for…
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What is Blockspace and how will it impact Blockchain & Crypto?
The digital landscape has undergone a profound transformation in recent years, revolutionizing the way we transact, communicate, and interact with each other. At the core of this digital revolution lies…
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Why Keyword Mapping Is A Fundamental Step In Web3 SEO Activity
You’ve built a good product and a flashy website, but are you coming up short on traffic? Search Engines provide a huge opportunity for web3 projects to reach new audiences…
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Web3 Industry Spotlight: What Are The Top Environment Focus Projects in Web3 Right Now?
Blockchain technology is gaining traction in the climate and environmental sectors. Its unique characteristics offer innovative solutions to the pressing challenges these industries face. One of the primary advantages of…
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Bridging the Gap: How Web3 Projects Connect With Web2 Audiences
As Web3 technology continues to evolve and gain traction, it’s essential for projects in this space to reach and engage Web2 audiences effectively. By connecting with those who are not…
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Web3 Email Marketing & CRM: A New Approach to Community
Web3 is revolutionising the way projects interact with customers, and one of the areas that are set to benefit most is email marketing & CRM. Email marketing has been around…
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Secrets To Turning A Good Web3 Game Marketing Campaign Into A Great One
Web3 gaming is the future of the gaming industry, and its importance cannot be understated. Web3 gaming is cited as a key components to the mainstream on-ramping of users into…
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The Ultimate Guide To Building A Thriving Web3 Developer Relations (DevRel) Programme
Developers are the key to building and maintaining the infrastructure that powers web3. Developer Relations (DevRel) is practice of growing and nurturing relationships between developers and a web3 project. DevRel…
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A Clear Brand Vision Is Critical To The Success of Your Web3 Marketing Strategy
Your brand vision sets the tone for everything your project will stand for and the direction in which it will move. A good brand vision is not just a marketing…
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Product Led Growth for Web3 Projects: A New Way to Scale
In the world of blockchain and cryptocurrency, Web3 projects have emerged as a revolutionary way to create decentralized applications and platforms that offer greater security, privacy, and transparency. However, like…
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Building Clear Personas Is The Foundation Of A Successful Web3 Performance Marketing Strategy
The most successful performance marketing is highly data-driven, where investment and decision making is driven by what has the highest probability achieving business objectives. Personas help web businesses to collect…
How Web3 Projects Can Use ChatGPT To Growth Hack SEO
There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO…
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