In the dynamic realm of web3 technology, Layer 2 blockchains have emerged as a compelling solution to address scalability and transaction speed challenges faced by their Layer 1 counterparts. As the demand for innovative blockchain projects grows, attracting developers and web3 projects to these …
Marketing
Targeting Crypto Traders: Paid Search for Decentralised Exchange (DEX) User Acquisition
In the fast-paced and ever-evolving world of cryptocurrency, Decentralised Exchanges (DEX) have emerged as a revolutionary solution, empowering users to trade digital assets without the need for intermediaries. As the adoption of DEX platforms grows, the need to reach and acquire new users becomes …
SWOT Analysis for DeFi Projects: Overcoming Challenges & Capitalising on Advantages
Decentralised Finance (DeFi) has emerged as a groundbreaking paradigm within the web3 space, redefining traditional financial systems through blockchain technology, smart contracts, and cryptocurrencies. In this fast-paced and intricate landscape, DeFi projects encounter a multitude of unique …
Web3 Email Marketing Campaign Best Practices: Driving Targeted Leads & Boosting Conversions
In the dynamic realm of web3, where blockchain technology and decentralised applications are reshaping industries, the need for effective marketing strategies has never been more crucial. In this rapidly evolving landscape, where innovation is the norm, web3 projects require a method that not only …
Why You Should Optimise Your Cookie Consent Process
Overnight, marketers lost a huge amount of data on their users. How do we know if we are doing the right things, if we can't see the impact of those things? We've seen accounts lose 90%+ of data collected on their users within the last 12 months. The significance of optimising your cookie consent …
[Read more...] about Why You Should Optimise Your Cookie Consent Process