Marketing

The Importance of Knowing Your Audience for Successful Marketing in the Web3 Industry

In the rapidly evolving landscape of Web3, where decentralised technologies and blockchain-based solutions are transforming business models, marketing plays a key role in driving growth and fostering success. However, effective marketing in this industry requires a deep understanding of the target …

Unleashing the Power of SEO Marketing in Web3: The Ultimate Guide & Blueprint to SEO Marketing for Web3.

Understanding the Evolution of Web3 The digital landscape has evolved rapidly with the advent of Web3, which represents the next phase of the internet. Web3 is characterised by decentralisation, blockchain technology, and enhanced user engagement. As a result, traditional marketing approaches, …

Why Keyword Mapping Is A Fundamental Step In Web3 SEO Activity

You've built a good product and a flashy website, but are you coming up short on traffic? Search Engines provide a huge opportunity for web3 projects to reach new audiences that are interested in their products. We've seen that the volume of users searching for crypto, blockchain and web3 related …

Bridging the Gap: How Web3 Projects Connect With Web2 Audiences

As Web3 technology continues to evolve and gain traction, it's essential for projects in this space to reach and engage Web2 audiences effectively. By connecting with those who are not yet familiar with the benefits of a decentralised, and transparent technology, you can expand your project's reach, …

Web3 Email Marketing & CRM: A New Approach to Community

Web3 is revolutionising the way projects interact with customers, and one of the areas that are set to benefit most is email marketing & CRM. Email marketing has been around for decades, but it has often been viewed as an outdated way of engaging with customers. Web3 is changing the game, …