Marketing

Why should the metaverse matter to your brand?

As digital marketers we have learned to remain agile, always ready to switch strategy based on technological advances and evolving markets - it's important to understand how this impacts consumer behaviour. As we dip our toes into the ocean of web3.0, we get a sense the metaverse is poised to …

Web3 Marketing: Just a buzzword or tangible marketing approach?

There are a lot of buzzwords that get thrown around in the crypto and NFT space, in recent times “web3 marketing” has become one of the most prolific as a direct result of the term web3 gaining prominence. Admittedly use both of these terms myself and as such I wanted to write about the terms …

A Marketing Game: Digital Strategies to Drive Adoption of GameFi

Pull up a gaming chair, sit back and immerse yourself into the world of gaming as we discuss the impact of blockchain within the industry. We take a glace into the future of gaming and consider how a focussed digital marketing plan can benefit companies utilising blockchain tech to produce games …

SEO for Blockchains & Cryptocurrencies

Part 1 Common Mistakes & Keyword Research for Blockchain Blockchain SEO can help users discover your blockchain's marketing site and help to inform and educate them about your project. SEO is an effective way to engage relevant traffic, organically reach potential customers and help with the …

Digital for Blockchains: Different tech, different market, different approach…

It’s common for new technology and innovations to bring much excitement, anticipation, but also fear and uncertainty. In my mind, this is certainly the case when I think about blockchain technology and the birth of cryptocurrency. There is still very little regulation within the crypto space, …