Web3

Which Leading Blockchains Are Winning Share of Voice In The Space?

The crypto market and web3 has been facing challenging conditions with crisis after crisis eroding confidence in the industry. As a result, general interest has declined by 52% year-on-year based on the latest global search data. Despite this decline, leading blockchains continue to invest and …

Why should the metaverse matter to your brand?

As digital marketers we have learned to remain agile, always ready to switch strategy based on technological advances and evolving markets - it's important to understand how this impacts consumer behaviour. As we dip our toes into the ocean of web3.0, we get a sense the metaverse is poised to …

Web3 Marketing: Just a buzzword or tangible marketing approach?

There are a lot of buzzwords that get thrown around in the crypto and NFT space, in recent times “web3 marketing” has become one of the most prolific as a direct result of the term web3 gaining prominence. Admittedly use both of these terms myself and as such I wanted to write about the terms …

Digital for Blockchains: Different tech, different market, different approach…

It’s common for new technology and innovations to bring much excitement, anticipation, but also fear and uncertainty. In my mind, this is certainly the case when I think about blockchain technology and the birth of cryptocurrency. There is still very little regulation within the crypto space, …

Will Web3.0 Replace The Internet?

While the Web 2.0 continues to grow and quickly accelerating as a result of Covid 19, we are now starting to seeing the the next major shift in internet applications - Web 3.0. Web 3.0 has the potential to be even more disruptive by bringing control back to the users through …