The next generation of the internet, Web3, is transforming how we engage online through blockchain technology, crypto, and decentralised applications (dApps). As the digital landscape evolves swiftly, utilising Web3 marketing tools becomes crucial for effectively promoting projects in this dynamic environment.
Succeeding in Web3 marketing goes beyond surface-level knowledge of current trends; it necessitates expertise in essential tools that fuel engagement, community building, and campaign optimisation.
Exclusive to growing Web3 metrics that can be tracked on-chain, Web3 marketing tools differentiate themselves from traditional counterparts by validating marketing efforts within the Web3 space.
This article will unveil the top 10 proven and tested Web3 marketing tools essential for driving growth in your Web3 marketing activities that could help you to deliver effective results for your project.
What is Web3 Marketing?
Web3 marketing represents a transformative phase in digital marketing. It embodies a transition from the centralised data storage of Web 2.0 to the decentralised data storage of Web 3.0, aiming to empower users with control over their data.
This shift necessitates marketers to dedicate increased time and resources towards comprehending various Web3 customer acquisition channels. Crafting strategies tailored to these channels becomes crucial. While traditional avenues like content marketing, SEO, and mobile marketing remain relevant, they must synergise with emerging technologies like NFTs and tokens, as well as platforms like Discord and Telegram.
Expanding a user base in Web3 significantly differs from conventional marketing in several ways:
- Executing marketing activities
- Monitoring user behaviours
- Achieving specific revenue-driven objectives
- Crafting user-centric experiences
- Designing onboarding processes
- Analysing feedback for enhancements
The Advantages of Web3 Marketing
Exploring the prime benefits of Web3 marketing:
Empowering consumers with control over ownership and data usage through smart contracts and blockchain technology fosters trust among them, establishing a sense of ownership and trustworthiness.
- Transparent, immutable, and precise data analysis minimises the risks of manipulation and discrepancies, enabling informed, data-backed business decisions.
- Accessing insights into customer experiences, preferences, and tastes as a business proprietor enables tailoring brand messages, content strategies, promotions, and customer offerings for an enhanced user experience.
- Utilising incentive structures to reward your audience with digital assets for referrals, purchases, engagement, and participation across your digital platforms fosters customer loyalty and engagement.
- Directly engaging with target customers in Web3 allows unfiltered access to their feedback and insights, facilitating the fine-tuning and optimisation of marketing strategies based on genuine consumer needs.
- Harnessing Web 3.0 and cryptographic technology presents opportunities to outpace competitors by exploring novel promotional channels. Employing smart contracts to craft distinctive customer experiences establishes your brand as an industry frontrunner, capturing the attention of the intended audience.
10 Essential Web3 Marketing Tools for 2024:
In Web3 marketing, achieving success requires more than just a rudimentary understanding of the latest trends. It demands mastery of the essential Web3 marketing tools that drive engagement, build communities, and optimise campaigns.
Web3 marketing tools are crucial for adapting to the decentralised future of the internet, offering a competitive edge and transformative force in digital marketing strategies. They enable personalised user experiences, giving consumers more control over data and preferences, fostering better business-to-consumer interactions. Web3 tools empower marketers with innovative strategies for Web3 projects, creating a more dynamic and engaging environment.
This article will present 10 indispensable Web3 marketing tools, detailing their significance in ensuring your success.
1. Galxe
What is it?
Galxe stands as a leading community-driven platform within the Web3 sphere, constructed on Ethereum and initiated by the Project Galaxy Team in January 2023. With over 11 million distinct users and 2,700+ partners, including prominent entities like Optimism, Polygon, Arbitrum, and others, Galxe holds a prominent position.
What are the benefits?
Galxe grants the ability to forge decentralised communities, nurturing user involvement and allegiance. It forms the cornerstone of your Web3 marketing blueprint, enabling profound connections with your audience.
Galxe distinguishes itself from traditional web2 community platforms (e.g., Reddit, Discord) owing to:
- Ownership: Users retain control over their data and content, thanks to Galxe’s Ethereum blockchain foundation.
- Transparency: The code is openly accessible, fostering trust and transparency.
- Incentives: Participation rewards abound, from Galxe Loyalty Points to On-chain.
- Achievement Tokens (OATs), NFTs, Exclusive Content, Voting Power, and early access privileges via Whitelist spots for new projects and products.
- Decentralisation: Galxe operates devoid of central control, fortifying the platform against censorship while facilitating seamless participation.
How to get started?
You can access and sign up to Galxe here: https://galxe.com/
2. QuestN
What is it?
QuestN operates as a do-to-earn platform where liquidity pools, funded by projects and protocols, center around quest-based activities. Users engage in quests and earn rewards corresponding to their level of participation. The platform boasts over 40 quest and event templates, available both on-chain and off-chain, free for all users, and continuously expanding in diversity.
What are the benefits?
QuestN disrupts the current web2 marketing model by transforming the mundane task of watching advertisements into an engaging and enjoyable experience through gamification and blockchain integration. Participants can accomplish quests and receive rewards, which may come in the form of on-chain tokens, unique NFT badges, or exclusive Soul-Bound NFTs, provided by the task publishers.
How to get started?
To begin, simply connect your wallet and access QuestN via this link: https://questn.com/
3. Gleam
What is it?
Gleam stands as a growth marketing hub empowering businesses to prioritise their actions. These actions encompass diverse goals, from gaining email subscribers, Facebook likes, and Twitter followers to garnering mentions through hashtags. Trusted by over 3000 paying customers and embraced by more than 100,000 active businesses, Gleam is a powerhouse platform.
What are the benefits?
Similar to QuestN, Gleam employs campaign-driven objectives to rally a substantial following around your brand. It facilitates campaigns that foster user engagement and amplify business promotion. Tailored to assist projects in reaching their customer base and boosting revenue, Gleam caters to startups, brands, agencies, and creators seeking accelerated growth.
How to get started?
Start your journey with Gleam by signing up at https://gleam.io/
4. Zealy
What is it?
Zealy is a platform designed for web3 communities, aiding in their growth and engagement by providing tasks for members to accomplish, fostering contributions. It operates as an achievement system, offering rewards for completing these tasks, encouraging community participation.
What are the benefits?
Its utility lies in being your strategic ally, offering comprehensive insights into your user base. Armed with this valuable information, you can fine-tune marketing approaches, target specific demographics, and make informed decisions. Zealy provides the following advantages:
- Community Expansion: Assists in expanding and engaging communities.
- Task-driven Incentives: Encourages participation through task assignments and rewarding contributions.
- Web3 Adaptability: Tailored for Web3 communities, aligning with blockchain’s decentralised nature.
- Automated Workflows: Offers tools for streamlining workflows, from onboarding to analysing community performance.
- Resourceful Hub: Provides guides on various topics, including community building, event planning, and effective social media strategies for community management.
How to get started?
To begin, create an account at https://zealy.io/
5. TaskOn
What is it?
TaskOn serves as a collaborative Web3 platform designed for task management, fostering task creation, collaboration, and rewards within a decentralised structure. It connects creators with participants, revolutionising task handling by providing a rich Web3 experience encompassing reward campaigns and access to Web3 resources. TaskOn streamlines the completion of diverse Web3 tasks, enabling decentralised collaboration between initiators and implementers.
What are the benefits?
TaskOn delivers numerous advantages, notably boosting learning efficiency. Tasks demanding higher cognitive engagement, such as sentence completion exercises, prove highly effective for learning. Furthermore, proficient task management mitigates stress, enhances productivity, and cultivates workplace satisfaction.
Prioritising tasks based on significance assists in navigating overwhelming to-do lists, ensuring vital activities take precedence. Employing structured methodologies like STAR (Situation, Task, Action, Result) aids in delivering comprehensive and impactful responses in interviews or competency-based scenarios.
How to get started?
To begin your TaskOn journey, access and log in to the platform via this link: https://taskon.xyz/
6. Tropee
What is it?
Tropee stands out as a robust and user-friendly reward platform meticulously crafted to simplify the process of organising contests, giveaways, and implementing incentives to assist in achieving your objectives. This innovative platform empowers users with a comprehensive array of tools designed specifically to facilitate rewarding, engaging, and expanding your audience, regardless of your online presence or platform.
What are the benefits?
One of Tropee’s primary benefits lies in its introduction of token-based rewards. This unique approach offers a concrete and appealing incentive for community members to actively engage and participate. By leveraging this token system, Tropee cultivates a profound sense of belonging and dedication among participants, fostering a community atmosphere crucial for sustainable and enduring growth.
Prioritising tasks based on significance assists in navigating overwhelming to-do lists, ensuring vital activities take precedence. Employing structured methodologies like STAR (Situation, Task, Action, Result) aids in delivering comprehensive and impactful responses in interviews or competency-based scenarios.
How to get started?
You can get started for free here: https://www.tropee.com/
7. PERCS
What is it?
PERCS Messaging streamlines direct brand-to-user communication within Web3 messaging. It incorporates partner-friendly XMTP and WalletConnect for smooth engagement. The PERCS Hub empowers users by granting message control, revolutionising how companies engage while emphasising data security.
What are the benefits?
PERCS represents a communication revolution, enabling innovative newsletter delivery directly to Ethereum wallets, optimising communication channels. While “PERCS” may relate to NFT gating on platforms like Shopify, PERCS Messaging specifically enhances direct communication in Web3 environments. It’s important to note that this technology differs from YouTube’s membership perks or pharmaceutical references like Percocet.
How to get started?
To begin using the PERCS tool, visit: https://getpercs.com/
8. Inspect
What is it?
Inspect stands as a robust web3 marketing solution that simplifies the discovery of leading crypto influencers with just a few clicks. Its mobile app enables users to interact with cryptocurrencies and NFTs while on the move, offering up-to-the-minute market data and asset monitoring.
What are the benefits?
Several key advantages include:
- Real-Time Data Insights: Seamlessly integrated with X (Twitter), it provides insights into crypto assets, NFTs, and DeFi projects, uncovering potential opportunities.
- NFT Community Engagement: The extension facilitates effortless following of community members through their X profiles, using profile pictures from the same NFT collections.
- Utility and Community Participation: With benefits such as governance involvement, earning incentives, and ecosystem support, it cultivates a vibrant community.
- Tracking Web3 Expansion: The app enables exploration of NFT communities, tracking their progress, identifying influential figures, and delving into opportunities within Web3.
How to get started?
To get started, visit: https://www.inspect.xyz/
9. Vulcan
What is it?
Vulcan is a Discord-based verification system designed to confirm human users and assign roles in your server based on NFT ownership. It simplifies the process of assigning custom roles to NFT holders across different contracts.
What are the benefits?
Vulcan’s collaboration with Arcade.xyz enables users to uphold the functionality and prove ownership of their NFTs even when loaned. While primarily focused on Discord security solutions, Vulcan also shares a broader vision akin to Vulcan Energy Resources, aspiring to support a net-zero carbon future through the provision of lithium chemicals and renewable energy in Europe.
Its diverse applications address security concerns in Discord while simultaneously offering solutions in mining and energy sectors, highlighting its adaptability and usefulness in various fields.
How to get started?
Begin setting up your server by visiting: https://www.vulcan.xyz/
10. Discourse
What is it?
Discourse is a free and open-source forum software aimed at nurturing respectful online communities. It functions as a browser-based JavaScript application using Ember.js and is supported by Ruby on Rails on the server side. Its standout features include a straightforward, linear forum layout, expandable post context, discussion categorisation, tagging, and customisable access controls.
What are the benefits?
Discourse offers diverse pricing plans suited to various requirements, from basic setups for exclusive, invitation-only spaces to standard packages facilitating community engagement. Known for its intuitive interface, adaptable theming system, and scalability, Discourse stands as a preferred platform for hosting vibrant online discussions and communities.
How to get started?
Begin your Discourse journey by visiting their website at https://www.discourse.org/
In Conclusion
The advantages of Web3 marketing are clear: it fosters trust through data transparency, enables precise insights into customer preferences, and incentivises engagement, all while offering direct, unfiltered feedback from the audience.
The list of ten indispensable Web3 marketing tools serves as a guide for marketers and project owners, providing solutions to build communities, drive engagement, and optimise campaigns within the decentralised space. Each tool offers distinct benefits, from fostering decentralised communities (Galxe) and transforming advertising into quests (QuestN) to streamlining task management (TaskOn) and enhancing direct brand-to-user communication (PERCS).
Embracing these tools isn’t just about keeping up with trends; it’s about adapting to a new era of marketing where user control and decentralised platforms reign. Mastering these tools will be crucial for effectively promoting projects and engaging audiences within the rapidly evolving Web3 landscape.
Need Help Choosing the Right Tools?
ColdChain offers tailored solutions to optimise your project’s visibility, engagement, and growth in the Web3 space. Our team specialises in leveraging web3 marketing tools, platforms and technologies to create innovative marketing strategies.
Partner With ColdChain in 2024
- Expertise in Web3 Marketing Tools: Our team has extensive experience in the latest web3 marketing tools, enabling us to navigate the complexities of the web3 landscape effectively.
- Strategic Guidance: We provide strategic guidance on whether to leverage traditional advertising platforms like Google and Twitter or opt for web3 specific tools such as Galxe, QuestN, Zealy and more.
- Comprehensive Approach: We take a comprehensive approach, considering your project’s goals, target audience, and regulatory landscape to recommend the most effective tools, platforms and channels.
Let’s talk!
Ready to take your project to the next level in 2024? Reach out to us to discuss your unique needs.