The most successful projects in the blockchain space have a strong and loyal community. Those communities may have grown organically, however it is most likely that they had a nudge through marketing activity that raises awareness and drives engagement to the projects. Here are a few top tips that will help you grow your web3 project.
1. Define Your Audience
One of the biggest mistakes that any project makes is to jump head first into marketing, but not clearly defining who it is they want to reach and what it is they want their audience to do. Are you looking for gamers to play your game, developers to join your ecosystem, influencers to share your content or traders to use your new defi exchange? These are all different audience segments that will require different approaches to reach and engage. Start with age, language, location, interests, non-interests, sites they read and life stages.
2. Plan Your Content
What type of content would interest your audience? Is it game teasers, whitepapers, expert long-form content, data visualisations, podcasts, videos or snappy short content? You can use tools such as Google Ads Keyword Planner, Meta Audience Planner or Youtube Reach Planner to help guide you on the type of content that your audience are interested in. Google trends is also a great tool to help you identify content topics that your audience are searching for:
3. Market Your Content
As there are various restrictions on advertising crypto related projects, marketing becomes more challenging. Some of the key marketing channels are:
Influencers – One of the most effective ways of getting your content out is through a partnership with an influencer. The influencer doesn’t have to be huge, but they should have an engaged audience. There are plenty of tools that help you to calculate an influencers engagement to calculate what the likely impact of your partnership will be.
SEO – By understanding the type of content your audience are looking for, you can product content that Google will rank highly on search results pages. Although SEO is a combination of content, authority, popularity and technical, start with producing great relevant content and the rest will follow. Install Google Search Console on your website and monitor progress and issues your site may have. Check out our Blockchain SEO Guide here.
Web3/Blockchain audiences are a special breed and, as highlighted above, you will have better success the better you know them. Advertising crypto will require identify alternative ad networks due to current restrictions. Here are our top 10 ad networks for crypto related projects:
- Ad Dragon
- Ad Ex Network
4. Measure Everything
The final and most important tip we can give you is to measure and monitor everything that you do. Google Analytics is a free tool that you put on your website to better understand where your traffic is coming from and what they do on your site. You will be able to identify top performing content as well as any particular issues that cause users to leave. All social platforms will provide engagement and traffic stats so that you can see the type of content that works best for your audience.
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