Over the past decade, digital assets like crypto and NFTs have really taken off. Bitcoin, once an unexpected digital currency, paved the way for a whopping 20,000-plus other digital currencies, each serving various purposes. And then there are NFTs – they’re all the rage! From digital artworks to Super Bowl tickets, the demand for NFTs has shot through the roof.

The priciest NFT ever sold is The Merge, fetching a staggering $91.8 million back in 2021. OpenSea, the biggest NFT marketplace, raked in over $2.7 billion in the first half of January 2022 alone. The surge in NFT popularity brought forth a flood of non-fungible tokens, prompting many brands to dive in and launch their own NFTs, hoping to ride the wave of NFT success.

The sudden influx of NFTs also spawned specialized NFT marketing agencies geared towards promoting these digital goods and services. This guide on NFT marketing will walk you through the top strategies to promote your digital assets. Consider bookmarking this NFT marketing checklist for easy reference whenever you need it.

Ready to dive in? Let’s get started!

NFTs: What Are They?

NFTs, or Non-Fungible Tokens, are essentially like digital certificates of authenticity granting ownership of one-of-a-kind digital collectibles. These collectibles can span a wide range, from mesmerizing artworks and rare music compositions to exclusive videos and other unique items that hold personal or cultural significance.

The distinguishing feature of NFTs lies in their foundation on blockchain technology, which secures and verifies ownership in a transparent and immutable manner. Unlike cryptocurrencies like Bitcoin or Ethereum, NFTs cannot be interchanged or replaced, and each token is intrinsically unique.

When someone purchases an NFT, they acquire more than a mere digital file. They gain full and irrefutable ownership of that specific non-fungible token, providing a sense of exclusivity and authenticity in the digital realm.

Although the concept of NFTs emerged back in 2014, they truly captured mainstream attention in 2021. This pivotal year saw a watershed moment when a digital artwork titled ‘Everydays: The First 5000 Days,’ created by the American graphic designer Beeple, made headlines by selling for a staggering $69.3 million. This sale not only spotlighted the immense potential of NFTs but also underscored the growing value of digital art and collectibles in today’s digital landscape.

Some NFT Marketing Statistics

Check out these fascinating NFT marketing stats! They shed light on the soaring popularity of NFTs:

• By 2031, the NFT market is predicted to hit a whopping $60 billion, growing steadily at over 19% annually.
• Did you know that over a quarter of US adults are keen on collecting non-fungible tokens?
• Asia takes the lead with the top 5 countries boasting the highest number of NFT buyers.
• As of 2021, there were approximately 360,000 NFT owners – quite a significant number!
• Every single day witnesses thousands of NFT sales spanning hundreds of marketplaces.
• Interestingly, men seem to be twice as inclined to collect NFTs compared to women.
• Weekly blockchain trades see a hefty $10 to $20 million turnover in NFTs.
• When it comes to NFTs, the hottest categories include the metaverse, gaming, arts, and sports.

NFT Marketing is Crucial: Here’s Why…

Alright, let’s dive into why NFT marketing is a game-changer:

1. Building buzz: Picture this – your non-fungible token is like a beacon in the digital world. It’s unique, catches attention, and gets people curious enough to want a piece of it. That’s how you build a buzz around your product and drive sales.
2. Casting a wider net: When it comes to selling your digital art, NFT marketing lets you cast a huge net. You can strategise to reel in a diverse bunch of art enthusiasts and collectors. The more eyes on your art collection, the better your chances of finding buyers who really appreciate your work.
3. Making serious dough: Selling NFT collectibles isn’t just about putting them out there and hoping for the best. It’s about crafting a killer marketing strategy that speaks to potential buyers. The better your strategy, the more tokens you sell, and that means more money in your pocket.
4. Knowing your tribe: Marketing isn’t just about pushing products; it’s about understanding the people who might want them. With a smart marketing plan, you get to know your audience – their tastes, preferences, what gets them excited about digital art. Armed with this info, you can tailor your creations to hit all the right notes with your target crowd.

So, NFT marketing isn’t just about selling art – it’s about creating a buzz, reaching a wider audience, making bank, and connecting with the people who love what you create.

14 NFT Marketing Strategies: 2024 Checklist

Check out this checklist of the top 10 NFT marketing strategies!

Since NFTs are one-of-a-kind digital goods, having a unique marketing approach is key to drawing in buyers. If you’re aiming for sales success, boosting the demand for your NFT collections should be your priority. A strong, steady marketing strategy can really amp up your brand and sales.

Ready to dive into some top-notch NFT marketing tactics to get your products out there?

#1 Make a Social Media Marketing plan

Leveraging social media for promotion is a game-changer when it comes to getting your project noticed.

Start by hitting up Twitter and teaming up with NFT influencers to gather a loyal following. But don’t stop there, establish crypto communities across major social platforms like:

This will help to create a buzz around your NFT venture.

Keep an eye on your competitors’ moves too; it’s smart to track how they’re pushing their non-fungible tokens. Sharing stories, running giveaways and contests, hosting live stream events, and dropping press releases and videos about your NFT brand are all solid ways to get the word out.

#2 Build Your NFT Community

Developing an NFT community is pivotal for reaching a broader audience with your Non-fungible tokens. The key lies in engaging your target audience directly.

Platforms like Twitter and Telegram boast millions of art enthusiasts already. Begin by establishing your blockchain community across platforms like:

Engaging people in your NFT community can kick off by conducting opinion polls on social media, a straightforward way to draw attention and encourage participation. Plus, consider using NFT shilling to give props to influencers on various community platforms. That’ll help expand your reach and boost sales over time.

#3 Leverage Search Engine Optimisation (SEO)

Using SEO can really boost the visibility of your non-fungible tokens across search engines like Google, Bing, and Yahoo. When you put money into SEO, it basically makes your tokens easier to find when people search online. Picture this: creating content with the key words most folks use to hunt for non-fungible tokens online. It gets you higher up in search results, bringing more visitors to your site and giving your brand a real lift.

There are some smart SEO moves you can pull off, such as:

• Making your website easy to use on mobile,
• speeding up your site for a better user experience,
• picking the right keywords to amp up your brand and sales,
• fine-tuning your current content for those target keywords,
• cooking up fresh content to outshine your competitors in searches,
• doing a full check on your site to spot any SEO problems.
• Plus, making some changes on your pages to boost that SEO score and getting top-notch links to beef up your site’s credibility.

Think of SEO as a long-term game plan, so it’s best to get cracking early with your SEO stuff and get that traffic flowing to your website well before you launch your NFT. It sets you up to reel in more buyers when the time comes.

#4 Try Web3 Native Paid Ad Networks

Boosting your NFT marketing campaigns’ success involves hitting the right audience with tailored messages on the best advertising platforms. While big social media hubs like LinkedIn and Facebook might have limits on your ads, exploring beyond Google and Facebook can be key for blockchain advertisers.

In 2024, the Crypto Marketing Ultimate Guide highlights various effective strategies for reaching your audience. Besides the usual suspects, there are specialised blockchain advertising networks that can significantly expand your project’s reach, attracting more online buyers cost-effectively.

For NFT artists aiming to push their collectibles and sales, tapping into these networks is crucial. Consider integrating networks like

Also, don’t overlook crypto news sites such as Coin Quora and NewsBTC, boasting significant followings and influential investors.

#5 List on the Top NFT Marketplaces

Getting your NFT collection listed on top NFT marketplaces is a fantastic way to get noticed by a bigger audience. These places are where potential buyers and investors gather to snap up the coolest NFT arts, so it’s a great chance to build your customer base.

Every marketplace has its own vibe and specialty. So, before you jump into one, it’s smart to figure out which matches your collection to get the most relevant attention and traffic.

Here are some hotshot NFT marketplaces you should consider:

• Rarible: You can buy, sell, and create NFT art across various blockchains here.
• Axie Marketplace: Perfect for the Axie Infinity Token (also called Axie Shards).
• SuperRare: This spot’s all about trading unique, one-of-a-kind artwork on the secure Ethereum blockchain.
• Mintable: Backed by Mark Cuban, it’s an open marketplace for crypto assets and a major player in the scene.
• Nifty Gateway: One of the big guns in the game. Some mega sales, like Grimes and Beeple, have gone down here.

These marketplaces are key to your marketing game plan. Listing your NFTs on these top platforms can really make a difference in getting your stuff seen by the right crowd for the best results.

#6 Take Advantage of Email Marketing

Email marketing rocks as one of the top digital ways to market stuff. It’s cheap and gives you awesome returns.

To kick off email marketing, start by finding your crowd, getting their emails, and asking them to join your mailing list. Then, whip up cool, informative emails and start sending them out. Before you know it, you’ll have a bustling gang of email subscribers.

The magic happens when you get personal. Reach out one-on-one and turn those folks into buyers for your NFTs.

Check out these slick moves to nail this strategy:

1. Run drip email campaigns to spill the beans about NFT drops.
2. Keep your audience in the loop on blockchain trends.
3. School your crew on upcoming events.
4. Give a shout-out to your latest products.
5. Make sure to send emails regularly to everyone on your list.

And here’s the secret sauce: focus more on emailing the ones who’ve shown they’re into your stuff. That way, you’re talking to the right peeps who are keen on what you’ve got.

#7 Try Out Affiliate Marketing

Hey, want to get the word out about your NFT without blowing your budget? Give affiliate marketing a shot!

Here’s the deal: With affiliate marketing, you dish out a slice of the pie—a commission or a bit of profit—to folks who sell your NFT on your behalf.

But here’s the kicker: You’ve got to set up an affiliate program first to make this whole thing work like a charm.

Take a page from the pros like Coinbase. Their affiliate program hooks up referrers with a sweet 50% commission on the trading fees their pals rack up in the first three months on the platform.

And here’s the secret sauce: Study up on how your competitors are reeling in visitors using affiliate tactics. Then, use those strategies to skyrocket your crypto business.

#8 AMA Sessions With Your Community

Here’s a cool trick to spread the word about your NFT: host Ask Me Anything (AMA) sessions. It’s a neat way to connect with a bunch of folks who are all about what you’ve got to offer.

During these AMAs, you get to lay it all out for your audience, showing them the ropes of your NFT project and giving them the inside scoop on what’s coming up.

The best part? You get real-time feedback, right then and there, on what you’re doing well and where you might need to tweak things before launching your NFT.

For these sessions, hit up spots like Reddit, Telegram, Clubhouse, Discord, or YouTube – places where your peeps hang out.

Engage big time! Answer questions, chat it up, and make it worth their while. To sweeten the deal, throw in some rewards for those who hop on board your NFT community during the AMA.

Here’s how to make your AMAs a hit:

Let your NFT gang drop questions before the session so you can prep killer answers. Set a date and time that works for everyone so they can pencil it in. Keep it short and snappy – under 40 minutes is the sweet spot for grabbing attention and getting top-notch results. And don’t forget the cherry on top: Give out rewards to the folks who show up and join in on the fun.

#9 Start a PR Campaign To Gain Attention

Getting the word out about your NFT is a big deal, right? That’s where a slick PR campaign comes in – it’s like rocket fuel for your project’s reputation and investor confidence.

One cool move? Press release distribution. This nifty tactic spreads the good word about your NFT across top-notch media outlets. And when those big publications feature your press releases, you can flaunt those badges proudly on your site under ‘Featured On.’ Imagine badges from Forbes, Entrepreneur, Techcrunch, Bloomberg – major trust boosters for buyers and investors.

Check out these hot spots to publish your NFT PR: Coindesk, NFT Radar, NFT News Today, Entrepreneur, Forbes, and Bloomberg – they’re goldmines for reaching the right crowd.

But wait, there’s more: Partnering up with an NFT PR agency could be a game-changer. These pros can blast your press releases across multiple top publications in one fell swoop.

Here’s the kicker: Find a PR agency that’s all about crypto. They’ll help craft killer sponsored content that paints your NFT in the best light, driving more sales and winning hearts in the process.

#10 Airdrops and Giveaway Campaigns

Running a Airdrops and giveaway campaign can be a killer way to hype up your non-fungible tokens, especially when you’re gearing up for a big launch.

Imagine this: You dish out real pieces of your unique art and NFTs to potential buyers in exchange for them spreading the word about your products. That’s like turbocharging the buzz around your project.

Take a cue from DC Comics – they pulled off a slick giveaway campaign by handing out NFTs of superhero comic book covers (think Wonder Woman, Batman, and Superman) to anyone signing up for their FanDome event. Result? Big-time publicity for the NFT drop and tons of sign-ups.

Here’s the scoop on nailing your own giveaway campaign:

1. Time it right: Launch your giveaway about a week or two before your artwork hits. That way, you get people buzzing about your NFT and rev up those sales.
2. Lay down some rules: Rules are key for a successful giveaway. You could ask your audience to follow your business on Twitter or another platform to win a prize. Check out Budweiser’s move – they asked users to follow them on Twitter to enter the sweepstakes.
3. Tag the marketplace: Let your crowd know where to find your project. Tag the marketplace so people can easily grab those non-fungible tokens they’ve won.

#11 Develop Real World Utility For Your NFT Collection

You know how to really grab attention with your NFTs?

Add some serious usefulness to them. It’s not just about the art; it’s about solving a problem or adding extra value for your crowd.

Imagine this: Your NFT isn’t just digital eye candy; it’s something that tackles a real issue or serves a purpose. Some could unlock special in-game content in a virtual world, while others might come with real-world perks for the holders.

Here’s the secret sauce: Don’t keep it a secret! When you jazz up your NFT, make sure to spread the word on the NFT calendar. Here’s how you can level up your NFT’s utility:

1. Make it redeemable: Turn your NFT into something folks can cash in—whether it’s for physical or digital goodies. Like, buy the NFT, get a piece of your artwork as a bonus.
2. Tie it to the real world: Think dividends or other perks for folks who hold onto your NFT for a while. It’s like giving them a reward for being loyal.
3. Get it into the metaverse: Make your NFT a hot commodity in virtual spaces. Ever thought about creating wearable NFT sneakers for the metaverse? That’s the kind of cool stuff that gets people talking.

#12 Engage With NFT Influencers In The Space

Want to skyrocket your art collection’s visibility?

Team up with top NFT influencers—they’re the rock stars of spreading the word about your artwork, boosting your sales and brand image.

These influencers have massive followings, and tapping into their reach can really level up your NFT collectibles game.

Check out these big names in the blockchain marketing influencer scene:

Here’s the deal: People trust influencers more than just plain old advertisements. That’s why partnering with influencers in your niche can hook your target audience and help you sell those NFTs like hotcakes.

When picking an influencer, make sure they’re dialed into your audience and can naturally promote your brand. And hey, depending on your budget, consider both the big shots and the up-and-comers for collaboration.

Check out these pro tips for working with NFT influencers:

1. Go for influencers who know their way around the crypto and blockchain world—the ones who get what you’re offering.
2. Amp up your reach by live streaming your NFT journey with these influencers. It’s like a direct line to your audience.
3. Buddy up with influential crypto bloggers for interviews. That trust-building move can really boost your credibility.
4. Sneak these influencers into your teaser videos. Short, snappy vids with their touch can create major buzz.

NFT influencer marketing? It’s like jet fuel for your artwork’s publicity. Use it right, and watch your NFT tokens become the talk of the town!

#13 Collaborate With Other NFT Creators

Ever thought about teaming up with other NFT artists and creators?

It’s a smart move for boosting your NFT’s reach. Here’s the trick: you promote their NFTs, they give your NFTs a shout-out on their social media.

It’s like a high-five between creators, and it’s a game-changer for expanding your NFT’s marketing.

When you join forces like this, you’re not just sharing audiences, you’re opening doors to more business and higher sales for both of you.

And get this: collaborations don’t just stop at promoting each other’s work. Think big! Join forces for special NFT promotions at game events, art shows, music gigs – anywhere your NFTs can shine together. It’s a win-win for everyone involved!

#14 Build An NFT Newsletter to Raise Awareness

You know what’s a slick move?

Getting your NFT tokens featured in those popular newsletters – it’s like prime real estate for marketing your non-fungible tokens.

Here’s the deal: Loads of blockchain platforms blast out newsletters regularly. They’re like the go-to source for NFT enthusiasts hunting down the latest industry happenings and trends. That’s where you want your project to shine!

Craft an ebook detailing your project and toss it into your newsletter blast for extra oomph.

Here’s a hit list of top-notch crypto and NFT newsletters that should get a dose of your non-fungible tokens:

Getting listed in these newsletters? It’s like putting your NFT project directly in front of the perfect audience. Talk about a power move!

To Summarise!

When it comes to promoting your NFT project, it’s not just about selling – it’s about crafting a narrative that resonates.

It’s about building a brand that people trust and want to be a part of. See, the right marketing strategy isn’t just about driving sales; it’s about laying the foundation for a community, establishing credibility, and attracting those investors hungry for what you’re offering.

Think of it this way: Each move you make to promote your NFT isn’t just a step in a sales process—it’s an opportunity to weave a story, to showcase the value of your collectibles, and to captivate your audience. It’s about forging connections, sparking excitement, and creating a buzz that lingers.

And this detailed NFT marketing checklist? It’s your blueprint, your roadmap to success. It’s your guide to navigating the twists and turns of the market, ensuring that every move you make drives you closer to achieving those sales targets and beyond. Trust in this checklist means that marketing your project becomes not just manageable but a journey filled with potential, growth, and immense sales opportunities.

The Only NFT Marketing Support You Need!

ColdChain offers tailored solutions to optimise your project’s visibility, engagement, and growth in the blockchain space.

Our team specialises in leveraging NFT and web3 marketing tools, platforms and technologies to create innovative marketing strategies.

Let’s partner up

1. NFT Marketing Experts: Our team has extensive experience in the latest NFT marketing tools, channels and platforms, enabling us to navigate the complexities of the blokchain landscape effectively.
2. Strategy and Guidance: We provide strategic guidance on whether to leverage traditional advertising platforms like Google and Twitter or opt for NFT specific tools such as Galxe, QuestN, Zealy and more.
3. Comprehensive Approach: We take a comprehensive approach, considering your project’s goals, target audience, and regulatory landscape to recommend the most effective tools, platforms and channels.

So, Let’s talk!

Looking to launch your NFT collection? Reach out to us to discuss your unique needs.