SEO

Why Keyword Mapping Is A Fundamental Step In Web3 SEO Activity

You've built a good product and a flashy website, but are you coming up short on traffic? Search Engines provide a huge opportunity for web3 projects to reach new audiences that are interested in their products. We've seen that the volume of users searching for crypto, blockchain and web3 related …

How Web3 Projects Can Use ChatGPT To Growth Hack SEO

There is a huge amount of hype for AI and ChatGPT right now. Underneath the headlines, AI-powered language models are already being used by SEO teams to significantly reduce SEO workload on the laborious task. Will ChatGPT kill SEO? No, but it can free up significant resources to focus on …

Why Educational Content in Web3 is key to an Effective Content Strategy

We analysed the top 100,000 searches related to blockchains, crypto and web3 technologies to better understand audiences in this space. What do they care about and, most importantly, what are the intentions behind their searches? 21% of all blockchain and web3 searches are related to …

How to Get Your Information Architecture Right For SEO

Website Information Architecture (IA) refers to the way a website's content is organised and presented to its users, it impacts Web3 SEO and how discoverable your website is. It plays a critical role in creating an intuitive and user-friendly website that enhances user experience. In Web3, …

How To Reach Your Blockchain Audiences Through Content & Advertising

The most successful projects in the blockchain space have a strong and loyal community. Those communities may have grown organically, however it is most likely that they had a nudge through marketing activity that raises awareness and drives engagement to the projects. Here are a few top tips that …