What are some key differences between traditional SEO and web3 SEO?

All basic principles of SEO apply to web3 project websites. There are some key considerations when undertaking SEO in the web3 space. For example, web3 businesses need to focus on optimising content for specific keywords related to blockchain and cryptocurrency. Given that the industry is still very young, volume against keywords are still low. There it is important to really understand where the demand is on search for web3 and create and optimise content to satisfy this demand. Research shows that search demand is heavily skewed towards education content which serves as a great SEO opportunity for everyone in the web3 space.