What role does search engine optimisation (SEO) play in event marketing for web3 events?

Search engine optimization (SEO) involves optimising website content and structure to improve its visibility and ranking in search engine results pages. For web3 events, SEO can help attract attendees who are searching for information on blockchain and decentralised systems related to the event.

Web3 events can use SEO to optimise their website content and landing page for relevant keywords, as well as to ensure their website is mobile-friendly and loads quickly. They can also use SEO to optimise event listings on third-party websites, such as event directories and ticketing platforms.