What are the benefits of scalability and flexibility with a fractional CMO?

One of the benefits of hiring a fractional CMO is the ability to scale up or down marketing efforts as needed. Small businesses can hire a fractional CMO for a specific project or period of time, and then scale back or discontinue the services when the project is completed or when business needs change. Additionally, fractional CMOs can provide flexibility in terms of working remotely or on-site, depending on the business’s needs.