What is SEO and why is it important for projects in the Web3 and Blockchain space?

Web3 SEO refers to the optimisation of websites and other online content for search engines in the context of the blockchain and cryptocurrency industry. As the web3 space continues to grow, it is becoming increasingly important for businesses operating in this space to improve their online visibility and search engine rankings in order to attract more developers, users, investors, and customers. This is particularly important for new or emerging projects that may be competing with established players in the industry.