Web3 offers several unique features that businesses can leverage to create a marketing strategy that is more engaging, personalised, and effective. For example, businesses can use blockchain-based tokens to create loyalty programs, incentivize user participation, and reward customers for their engagement. They can also use smart contracts to automate processes, verify transactions, and ensure transparency. Another way businesses can leverage Web3 is by creating decentralised applications that provide value to users, such as NFT marketplaces, social networks, and gaming platforms. By offering unique experiences that cannot be replicated on Web2, businesses can attract and retain users while building a strong brand identity.