Content marketing involves creating valuable, informative content that is relevant to the target audience and can help build trust and authority. For web3 events, content marketing can help educate attendees on the benefits and potential of decentralised systems and blockchain technology. The first step is to understand who are the audience that you want to reach and what are their online behaviours. What type of sites to they use, what type of content do they read and what type of keywords to they use to search.
Web3 events can use the analysis above to run content marketing campaigns and create blog posts, videos, infographics, and other types of content that provide insights and information about the event and the broader web3 ecosystem. This can help attract attendees who are interested in learning more about the web3 project.