How can scarcity be used in NFT marketing?

Scarcity is a powerful marketing tactic that can be used to create a sense of urgency and exclusivity around an NFT project. By limiting the number of NFTs available or creating a one-of-a-kind piece, creators can drive up demand and increase the perceived value of their project. Scarcity marketing can be used in conjunction with other marketing tactics such as community building and influencer marketing to create a sense of FOMO (fear of missing out) among potential buyers.