One of the benefits of hiring a fractional CMO is the ability to scale up or down marketing efforts as needed. Web3 businesses may experience rapid growth or sudden changes in business needs, and a fractional CMO can provide the flexibility to adjust marketing strategies accordingly.
Fractional CMOs can also provide flexibility in terms of working remotely or on-site, depending on the business’s needs. This can be particularly beneficial for web3 businesses, which may operate globally and require marketing efforts that reach audiences in different regions.