Virtual and hybrid event formats can provide unique opportunities for web3 events to connect with attendees and build engagement. Web3 events can leverage virtual and hybrid event formats in their marketing strategies by providing virtual tours, online exhibits, and interactive sessions that showcase the benefits of blockchain and decentralised systems.
Web3 events can also use virtual and hybrid formats to reach a wider audience and build engagement beyond the event itself. For example, they can use social media to live-stream sessions and create online communities where attendees can connect and continue the conversation after the event.